Content marketing agency Mahlab has announced it has been appointed by global health and IT company HIMSS to publish a new online publication aimed at Australian health care and IT influencers.
Healthcare IT News Australia will deliver editorial insights into the tech frontier where patient care is being revolutionised.
The website, designed by Mahlab for HIMSS, aims to become the authoritative source on the people, policies and technologies driving next-generation healthcare.
Mahlab has appointed journalist Lynne Minion as editor of the new publication.
Mahlab managing director Bobbi Mahlab (pictured) said: “Health and technology are meeting head-on, and there’s an international thirst for news and analysis in this area.
“HIMSS, which is based in the United States, is expanding into the Australian market and is the fastest-growing B2B media group focused on healthcare technology.
“As a content creator, Mahlab already has expertise in the health area, and we are delighted to work on Healthcare IT News Australia to keep Australian clinicians and IT experts abreast of innovations and implications in this fast-paced and high-stakes field.”