The Magazine Publishers of Australia (MPA) has announced in 2016 the country’s biggest publishers will unite with a first-of-its-kind campaign to promote the magazine medium and drive newsagency sales.
Launching in February and backed by Bauer Media, Pacific and NewsLifeMedia, three national newsagent exclusive promotions will launch over a period of three months to drive newsagency sales for three of the country’s best loved magazine categories: weeklies, homes and food.
Mary Ann Azer, executive director, MPA, commented: “For the first time, Australia’s largest publishers will join forces and work together to promote some of the country’s favourite magazines. Not only is this an incredible initiative for the magazine medium and our newsagency partners – it’s also a great result for Australian readers, with a portfolio of inspiring ideas and purchase initiatives set to be unveiled.”
Seventeen of the country’s biggest magazine brands will come together under the campaign including: Woman’s Day, New Idea, That’s Life, Take 5, Who, NW, Better Homes and Gardens, House and Garden, Home Beautiful, Real Living, Vogue Living, InsideOut, Australian Women’s Weekly, delicious., donna hay, Australian Gourmet Traveller and Taste.com.au.
The seventeen brands collectively deliver 9.3 million magazine readers per month and 32.6 million brand impressions across print, online and social.
Peter Zavecz, chairman, MPA commented: “For the first time, the collective online, social and digital reach of some of the biggest brands in the country will work together. This is the biggest magazines promotion ever undertaken in Australian newsagencies – and a flagship, timely initiative by the MPA.”