Magazine Publishers Australia (MPA) has released Magazine Media 360° Report for the quarter ending March 2016.
Magazine audience impressions have increased by 6.8 per cent. Declines in print readership of 0.4 per cent were more than offset by increases in web audience (+17.1 per cent), Facebook (+10.3 per cent), Twitter (+4.6 per cent), Instagram (+17.8 per cent) and Pinterest followers (+1.5 per cent)
The report comprehensively captures all multi-platform data from 46 Australian magazine brands, with print, digital and social data summarised within the one report. It collates data from different sources: print readership from emma©, Nielsen© Digital ratings data and social data from the social media platforms.
Commenting on the report, Peter Zavecz, chairman of Magazine Publishers Australia said: “This cross-platform data offers a timely and more comprehensive picture of how audiences interact with magazine brands.”
Mary Ann Azer, executive director of Magazine Publishers Australia, said: “The magazine media 360° data this quarter confirms the strength of our brands across all platforms. It’s a testament to the level of trust that consumers have with the magazine brands they love.”