Macquarie Media Launches Radio Show In Partnership With CarAdvice.Com

Macquarie Media Launches Radio Show In Partnership With CarAdvice.Com

Macquarie Media today announced the launch of an innovative new national motoring program, “CarAdvice”, in partnership with

The weekly program will be heard on Nights with Steve Price across Australia on
2GB Sydney, 3AW Melbourne, 4BC Brisbane, regional stations and will also be streamed online and via the station apps.

CarAdvice will air from 9pm Mondays and deliver the big news in motoring from across Australia and around the world. From new car launches, reviewing cars, comparing vehicles, great road trips, practical driving advice to buying and selling tips, plus listeners will be able to call in each week as part of the show and ask the car experts questions.

CarAdvice will be hosted by Macquarie Media’s Steve Price who has over 30 years’ experience as a journalist, and hosts the number one evening radio show in Sydney and Melbourne. He will be joined by CarAdvice associate publisher James Ward and Senior Road Tester Paul Maric, both seasoned motoring journalists with over 30 years’ combined industry experience.

Planning for the show commenced in the back half of 2015 when CarAdvice wanted to extend its online brand into a radio show. A weekly talkback segment featuring CarAdvice has been running on Thursday afternoons on 3AW since February this year and has proven a hit with listeners. Extending the segment to a longer format program with a national audience was a logical next step.

“Adding the CarAdvice radio show to our listener-driven programming made total sense for us. 92 per cent of Macquarie Media listeners already own one or more cars and they are 30 per cent more likely to purchase a new vehicle than the average adult*. The CarAdvice program is an exciting addition to our line up,” said Macquarie’s national sales director Mark Noakes.

CarAdvice CEO, Andrew Beecher said, “Our vision is to be the number one automotive media brand across all channels, so expanding into radio is a great way to put our content in front of even more consumers. Our goal in working with Macquarie Media is to ensure the CarAdvice radio show will be the largest and most influential automotive radio program in Australia.”

CarAdvice will debut on June 6 and will run every Monday evening across the Eastern States on the Macquarie Network.

*Source: Nielsen CMV Metro Survey 2 2016, Mon­Sun 5.30am­12MN, cumulative (fused) 2GB or 3AW or 4BC vs AP18+

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]