Radio network Macquarie Media has given its digital strategy a bit of a facelift with the unveiling of six initiatives it will focus on over the next six months.
Announced earlier this week at an event at The Star in Sydney, Macquarie has taken its live reads to a visual level, making the network’s on-air talent available to deliver video live reads as an extension of advertisers’ campaigns.
Macquarie’s video live reads will delivered in two durations – 15 and 30 seconds – and are recorded to camera. Advertisers’ campaigns are then purchased on an impression basis and scheduled across the radio network’s digital platforms.
Macquarie also plans to focus on producing more custom shows with its brand partners. The network already has a number of branded programs such as Destinations with Flight Centre, Be That Business with Telstra, and The House of Wellness with Chemist Warehouse.
Another of the new initiatives for Macquarie is Money, a destination for finance and business content on its stations, desktop and mobile sites. Money will feature articles and podcasts, including exclusive content, updated daily.
Macquarie also announced it would be keeping its big names on air until 14 December to help brands capitalise on the Christmas retail buzz, with the network’s new sports station and its Summer of Cricket offering rounding out its Big Six initiatives.