Macleay Ad Students Tackle Issue Of Domestic Violence

Macleay Ad Students Tackle Issue Of Domestic Violence
SHARE
THIS



Independent education provider, Macleay College, has teamed up with advertising agency ghg in an attempt to address the national emergency that is domestic violence in Australia.

The initiative will see students develop primary prevention campaign ideas that target young people for Our Watch – an Australia-wide, not for profit organisation focused on primary prevention that addresses the pre-determinants of violence against women.

On Tuesday, April 21, four groups of Macleay students will present their campaign ideas surrounding the key message – ‘Know the line. Call out those who cross the line’ – to a panel of judges, including:

Madeleine Clifford – manager of campaigns, Our Watch

Tim Brierley – managing partner, ghg

Ian Thomson – head of advertising, Macleay College

Julieann Brooker – lecturer, Macleay College.

Macleay College lecturer, Brooker, said: “At Macleay College, we are huge advocates for the promotion of social issues and include these in our education programs. We recognise that building Emotional Intelligence during the teen years is the key to combatting domestic violence in the next generation.

“Our work with ghg for Our Watch aims to arm students with creative and strategic skills to contribute to their community. This creative collaboration comes at a time where we are finally seeing the wider community stand up against violence towards women. With more than one woman killed every week by a current or former partner in Australia, the issue has never been more important, and our students appreciate working on current and topical projects,” said Brooker.

Ghg managing partner, Tim Brierley, said that this campaign has been an eye-opening experience given the current agenda and attention given to the issue.

“Getting to the crux of this movement is an important lesson to these students, who absolutely should learn how to channel their talents and passion into an ethical campaign that can help their community, while remaining sensitive to the issue at hand.”

 

Please login with linkedin to comment

Latest News

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine