M&C Saatchi create ‘Sleeping Beauty’ campaign for Moccona coffee

M&C Saatchi create ‘Sleeping Beauty’ campaign for Moccona coffee

Moccona employs their European heritage in their new campaign shot entirely in Rome.

B&T Magazine
Posted by B&T Magazine

The M&C Saatchi created-campaign alludes to the fairy tale “Sleeping Beauty.” 

The beautifully shot advertisements depict  a woman enjoying the experience of “waking up to something special” in the form of Moccono’s new breakfast blend “Awaken."

Marketing Director Rena Chatterjee said, “we want to remind Australians to start their day with a great cup of coffee. M&C Saatchi have done a great job of bringing this to life with the Sleeping Beauty ad.

M&C Saatchi Executive Creative Director Ben Welsh said, “It's great to do some good old fashioned story telling, particularly when you can capture the authenticity of character and place like this. Thank you Rena.”

The campaign went live last night (Sunday) with 45 and 30 second TVCs and a 60-second cinema spot.