Lucy Walker Promoted To Editor Of Bauer’s OK! Magazine

Lucy Walker Promoted To Editor Of Bauer’s OK! Magazine
SHARE
THIS



Bauer Media today announces that OK! deputy editor Lucy Walker has been promoted to editor of the celebrity weekly magazine.

She replaces Nicole Byers who was recently appointed editor-in-chief of The Australian Women’s Weekly.

Walker started her career at OK! and has worked across a string of Australian weekly titles including TV WEEK andWoman’s Day – over the past decade. She returned to OK! as deputy editor in 2014 and was made acting editor in 2015 during Nicole’s maternity leave.

Jayne Ferguson, Bauer Media’s general manager of women’s lifestyle and entertainment said: “I can think of no one better placed to guide OK! into the future than Lucy. Having started her career at the magazine she has lived and breathed it for many years and has an intrinsic understanding of its audience. I’m delighted that we once again have been able to look within the Bauer Australia family to make this important appointment and I wish her every success.”

Walker added: “OK! is a brand that has been very close to my heart ever since it launched in Australia back in 2004. I’m delighted to be stepping into the top job and to be leading such a hard-working, passionate team.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]