Lovatts Media Launches Unique Hybrid Magazine

Lovatts Media Launches Unique Hybrid Magazine
SHARE
THIS



Lovatts Media has launched a new hybrid magazine that combines puzzles and women’s lifestyle content.

A completely new concept in the magazine market, Audrey Daybook is the brainchild of the Lovatts Media team, who have passionately produced over 30 magazine titles including flagship puzzle titles Christine’s BIG Crossword, Crossword & Puzzle Collection and Cluewords, and the recently launched lifestyle masthead Breathe Magazine Australia.

Each issue of Audrey contains seven chapters – Thrive, Share, Nest, Glow, Nourish, Create, and Explore – all of which feature a combination of thoughtful articles featuring women and vivifying puzzles.

Audrey also marks the first time Lovatts is featuring paid for advertising in a magazine.

“We are entering the world of on-page advertising,” Lovatts Media’s senior account manager, Kirsty Tamplin, said.

“However, our advertisers are our partners, with brands that we know the Audrey reader will want to engage with. It isn’t about disruptive media – it’s about recommending brands we know and trust,” said Senior Account Manager at Lovatts Media Kirsty Tamplin.

The first issue of Audrey Daybook will be on sale from Monday 4 September at newsagents, Woolworths and Coles.

Please login with linkedin to comment

Audrey Daybook Lovatts Media

Latest News

Sorrell Speaks Candidly About Adland Creativity Issues & WPP Departure
  • Media

Sorrell Speaks Candidly About Adland Creativity Issues & WPP Departure

WPP founder Martin Sorrell has spoken candidly about his life after leaving the ad agency in an interview with Business Insider. The interview comes ahead of the adman’s appearance at IGNITION Conference next month. Chatting with Business Insider editor-in-chief Jim Edwards, Sorrell spoke about how his life has changed since stepping away from the ad giant, issues in the industry […]

Thursday TV Wrap: Lovelorn Viewers Return To The Bachelorette Finale
  • Media

Thursday TV Wrap: Lovelorn Viewers Return To The Bachelorette Finale

It may not have reached the numbers 10 bosses would have hoped during the actual series, however, last night’s The Bachelorette finale proved viewers still love a good dose of romance. Some 766,000 tuned-in for the bulk of last night’s show, rising to 926,000 when Ali Oetjen chose her beau, Taite Radley. Nine still won Thursday with 27.8 per cent audience share, Seven was close […]

by B&T Magazine

B&T Magazine
The Future Is Here: China Debuts AI News Anchor
  • Media
  • Technology

The Future Is Here: China Debuts AI News Anchor

Who said robots and artificial intelligence (AI) would steal jobs from hard-working humans? Quite a few people actually, and they weren’t wrong. A new AI bot has taken over the desk at China’s state-run Xinhua news network, with footage circulating of a nameless robotic anchor introducing itself and touting its ability to “work tirelessly” for […]

Leadership Transformation – What Does It Really Take?
  • Opinion

Leadership Transformation – What Does It Really Take?

Peter Shields (pictured below) is a transformational executive coach specialising in leadership transformation and author of the book Leadership Alchemy. In this guest post, Shields talks effective leadership and offers his tips on getting your style right… Effective leadership is vital to the success of any organisation. A well-led business knows where it’s going and what […]

Opinion

by B&T Magazine

B&T Magazine
Network 10 Announced As The First Inductee To The Unltd: Hall Of Good
  • Media

Network 10 Announced As The First Inductee To The Unltd: Hall Of Good

UnLtd, our industry’s social purpose organisation, has announced Network 10 as the first inductee to the UnLtd: Hall of Good at the inaugural Big Dream event last night. The newly launched recognition award cannot be applied for and is earned through a demonstratable and impactful commitment to doing good. UnLtd CEO Chris Freel commented: “We […]

Bacardí & OMD Launch ‘Do What Moves You’ In Time For Summer
  • Campaigns

Bacardí & OMD Launch ‘Do What Moves You’ In Time For Summer

In partnership with OMD, BACARDÍ has launched a brand new campaign inspiring people to ‘Do What Moves You’ via a dance-inspired creative to a track by DJ trio, Major Lazer and choreographed by dance legends, Rich&Tone. ‘Do What Moves You’ is a cheeky play on both the physical freedom of letting go, moving and dancing and also […]

RAMS Encourages First Home Buyers To ‘Walk Like a RAM’ In New Spot Via Richards Rose
  • Advertising
  • Campaigns

RAMS Encourages First Home Buyers To ‘Walk Like a RAM’ In New Spot Via Richards Rose

Home loan specialists RAMS have developed another phase for its ‘Greater Together’ brand strategy and platform via indie agency Richards Rose. The brief from RAMS was to build on the strong performance of the past work, but elevate the emotional intensity of the brand amongst first home buyers and self-employed, and really drive home a […]

WWF-Australia & Publicis Media Debut ‘Koala Museum’
  • Campaigns
  • Media

WWF-Australia & Publicis Media Debut ‘Koala Museum’

Publicis Media’s Content division has developed a unique activation in collaboration with Starcom, Habitat Media and WWF-Australia that gives Sydneysiders the chance to experience what a future without koalas in the wild could be like. The activation aims to raise awareness and encourage action on excessive tree-clearing now to ensure a future for the iconic […]

Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency
  • Media

Pernod Ricard Wines Taps Cummins&Partners Sydney As Global Lead Strategic Agency

Cummins&Partners Sydney has been appointed as the Lead Strategic Agency for Pernod Ricard Wine, specifically focused on Australian brands, As part of a new global agency structure. Global duties will begin immediately on three of its Australian Wine Brands including Jacob’s Creek, St Hugo and I AM GEORGE. Cummins&Partners Sydney MD Kirsty Muddle said: “We […]

Remarkable Marketers: Meet Mars Food’s Matt McInnes
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Mars Food’s Matt McInnes

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. […]

Partner Content

by Carat

72andSunny Sydney Announces String Of New Hires
  • Advertising

72andSunny Sydney Announces String Of New Hires

Following the recent executive creative director hire, Micah Walker, and new business wins of Optus, Paspaley and Vision Investment Group (VIG), 72andSunny Sydney has welcomed a number of key hires. The new hires include: Greg Fyson, executive producer: Fryson comes to 72andSunny with 15 years’ industry experience. Carving out his career as a TV Producer at BMF, Fryson […]

PHD Wins H&R Block’s $4 Million Media Account
  • Advertising
  • Media

PHD Wins H&R Block’s $4 Million Media Account

H&R Block has today announced PHD as their new media partner. The business was won in a non-competitive pitch after PHD completed a series of successful projects for the brand. The business is estimated to be worth $4 million annually and PHD will be responsible for all media planning and buying duties. The move will […]