Lovatts Media Launches Unique Hybrid Magazine

Lovatts Media Launches Unique Hybrid Magazine

Lovatts Media has launched a new hybrid magazine that combines puzzles and women’s lifestyle content.

HAYLEY MEIN
Posted by HAYLEY MEIN

A completely new concept in the magazine market, Audrey Daybook is the brainchild of the Lovatts Media team, who have passionately produced over 30 magazine titles including flagship puzzle titles Christine’s BIG Crossword, Crossword & Puzzle Collection and Cluewords, and the recently launched lifestyle masthead Breathe Magazine Australia.

Each issue of Audrey contains seven chapters – Thrive, Share, Nest, Glow, Nourish, Create, and Explore – all of which feature a combination of thoughtful articles featuring women and vivifying puzzles.

Audrey also marks the first time Lovatts is featuring paid for advertising in a magazine.

“We are entering the world of on-page advertising,” Lovatts Media’s senior account manager, Kirsty Tamplin, said.

“However, our advertisers are our partners, with brands that we know the Audrey reader will want to engage with. It isn’t about disruptive media – it’s about recommending brands we know and trust,” said Senior Account Manager at Lovatts Media Kirsty Tamplin.

The first issue of Audrey Daybook will be on sale from Monday 4 September at newsagents, Woolworths and Coles.