Lovatts Media Acquires Nourish Magazine From Blitz Publications

Lovatts Media Acquires Nourish Magazine From Blitz Publications
SHARE
THIS



Lovatts Media has purchased Nourish magazine from Blitz Publications in a last-minute deal that has ensured the title continues to be published in Australia.

Rachael Northey, CEO of Lovatts Media, believes the demand for high-quality niche magazines is growing rather than declining.

Building on the successful 2017 launches of their popular mindfulness titles Breathe, Teen Breathe and Audrey Daybook, Northey and her leadership team felt that a food and wellbeing title would make an excellent addition to their portfolio.

With this in mind, Northey approached Blitz to offer Nourish a new home.

“Against the backdrop of many publishers closing titles, our magazines are defying the trend and performing very strongly,” she said.

“One of our core beliefs is that magazines should be filled with content worth paying for, rather than being heavily diluted with ads.

“This commitment allows us to create magazines that draw a passionate audience of loyal readers. It also gives us the ability to carefully choose the brands we partner with – creating value for our readers and advertisers alike.”

In keeping with Lovatts Media’s ethos, Nourish will undergo a redesign with a focus on sustainability and plant-based living. An editor is yet to be appointed to the title.

First launched in March 2013 by Blitz Publications and Multi-Media Group, Nourish was aimed at professional women seeking recipes, nutritional content and eating plans, and was one of Blitz’s flagship magazines.

Earlier this month, Blitz went into liquidation, which threatened closure of a number of titles, including Nourish.

Silvio Morelli, former CEO of Blitz Publications, said: “I am delighted that Nourish magazine has found a new home with Lovatts Media, who I’m sure will take the title to a whole new level. I wish the Lovatts team all the best with this beautiful title.

“The Blitz team are so proud to see how far it has come and look forward to seeing its further evolution with the new design on the shelves in a few months.”

Nourish will be published monthly in print and online. It will be available in retailers nationally, including newsagents, Coles, Woolworths and independents, and via subscription.

Latest News

How To Drive & Measure Online To Offline Sales & Sampling
  • Marketing
  • Media

How To Drive & Measure Online To Offline Sales & Sampling

In today’s complex digital world, bringing a new product to the market is not as simple as it once was. There is no norm to the way people shop – it’s unique, personal and individual. Long gone are the days when a new FMCG product simply bought it’s space in the retail shops and waited […]