Loud&Clear Gives Youcamp A ‘Glamp-Over’

Loud&Clear Gives Youcamp A ‘Glamp-Over’
SHARE
THIS



Youcamp engaged Melbourne digital agency Loud&Clear, to reinterpret the design and functionality of the website. The new direction needed to increase and enhance user engagement and bring the power of the great outdoors online in a truly unique and inspiring way.

Youcamp wanted to extend their online offering to something that not only expressed their passion and genuine love for delivering authentic and exciting outdoor experiences, but also provided a means for the average Joe Australian to find, book and experience their own perfect spot in the outdoors.

Youcamp engaged Melbourne digital agency Loud&Clear, to reinterpret the design and functionality of the website. The new direction needed to increase and enhance user engagement and bring the power of the great outdoors online in a truly unique and inspiring way.

Loud&Clear managing director, Cade Witnish said, “Our mission was to create a richer, more unique and user-friendly experience for Youcamp’s existing community. By introducing a fresh new design and site functionality, we were able to give the brand an unforgettable element that would attract a broader user base, and make camping on private land more accessible for those venturing into the great outdoors for the first time.

“Youcamp celebrates everyone’s unique understanding of adventure and love of the great outdoors,” said Cade “Being off grid, glamping or adventuring in RVs, whatever your ‘thing’ is, Youcamp can show you the great outdoors like never before.”

As the first and largest land-sharing business in Australia, Youcamp was born out of the desire to find that perfect camping spot on private land. The new website symbolises the starting point of Youcamp’s adventure and encourages all of us to get out there and find our new favourite place.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine