Lorraine Jokovic, CEO of LOUD announced today the agency has won COBA (Customer Owned Banking Association) following a three-way pitch.
COBA represents over 90 customer owned financial institutions across Australia, including credit unions, building societies and mutual banks. Collectively, these institutions hold more than $92 billion in assets, and serve over four million customers.
LOUD has been appointed to develop a clearly differentiated and competitive market position for the sector. A consumer facing campaign is in development and it’s expected that it will be executed through an integrated media approach and supported by the member base.
Mark Degotardi, CEO of COBA said of the appointment, “LOUD demonstrated a deep understanding and commitment to the customer owned banking sector. We believe their passion, insights and unique approach to campaign development will help our member institutions position themselves as the real alternative to the four major banks.”
“We are thrilled by the opportunity to shake up the financial sector by creating a culturally potent value proposition and work that will set up the customer owned banking sector for generations to come,” added Gerry Cyron, head of planning and innovation at LOUD.