Data solutions company Lotame has appointed Fred Marthoz (pictured) as managing director for the South East Asia (SEA) region.
Based out of the company’s Singapore office, Marthoz will serve as a member of the company’s executive leadership team.
In his role, Marthoz will be responsible for spearheading Lotame’s efforts across business lines and driving market growth for the SEA region.
Lotame founder and CEO Andy Monfried said: “I’m very excited to welcome Marthoz back into the Lotame family.
“Having served as Lotame’s sales director for EMEA, Marthoz is no stranger to the company.
“His equanimity and steadfast contributions in expanding Lotame’s leadership position in Europe have left us more than fortunate to have him back to continue building our presence – this time in the APAC region.”
Lotame has seen a 59 per cent growth in DMP clients YoY and 57 per cent growth in revenue YoY in the APAC market.
This continued momentum speaks to the significant market opportunity and the demand to better leverage the power of data for consumers.
An industry veteran in the tech and digital media industries, Marthoz has spent more than a decade working for a number of big brands, as well as emerging startups, including Microsoft, Google, Playphone and Mocean Mobile, among others.
His most recent role was sales director, EMEA at mParticle.
Prior to that, Marthoz served as Lotame’s sales director for EMEA for four years and played a vital role in driving success and growth in Europe.
“I’m thrilled to be a part of Lotame again and excited to continue expanding our presence in this fast-paced and dynamic APAC market,” said Marthoz.
“The industry is constantly evolving and, through it all, Lotame has been a leader in data solutions globally.
“We’re at the forefront of new technological innovations and helping the digital media industry deliver more personalized and relevant consumer experiences.”