Thumping onto subscribers' desks from Monday, the new B&T clocks in at 114 pages of beautiful awesomeness… well, we think so anyway. Here's a glimpse of the brand's imminent reincarnation. B&T is dead. Long live B&T.
http://www.youtube.com/watch?v=i_oAwBSA7NQ
In this guest column, Meltwater’s area director, David Hickey (pictured below), says a quick glance at the mountains of data your competitors are producing can fast prove a boon for your business too… It’s time for businesses to start paying attention and embrace the new digital reality we’re living in. We are currently in the […]
US sportswear giant Under Armour has enlisted Dwayne “The Rock” Johnson to front a series of inspirational new ads featuring a host of sport stars and fitness icons. Created by Droga 5 the campaign is called “Will finds a way” and includes eight ads in all. Johnson aside, the spots include actress and martial arts star, Zoe Zhang. Fellow […]
In a submission lodged with the ACCC inquiry into digital platforms, industry body Free TV today called for greater regulatory oversight of Facebook and Google. The FreeTV submission identifies a number of key areas of concern: Heavy regulation on traditional media providers and almost none on Facebook and Google Questionable claims about the reach, viewability, […]
APN Outdoor has used its annual general meeting to announce three key contract renewals: Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports, for multiple years. Company CEO and managing director, James Warburton, said: “These contracts represent an important part of our advertising offering. The far-reaching impact they provide delivers a compelling proposition and cements our commitment […]
The only thing stopping B&T calling this an "exclusive" is the small disclaimer that it isn't.
MKR continues to prove B&T's favourite cooking program that decreasingly involves anything to do with cooking.
Nielsen’s monthly digital news rankings have arrived. And, like last month's, you'll probably ignore these too.
It's the latest in our Women In Media profiles, and this one is so good you'll possibly get a nervous twitch somewhere.
Do you only read B&T for scandalous rumours and a spot of unsubstantiated gossip? Well, revel in this half-baked news.
This rather unsavoury story unfortunately includes lewd and suggestive name-calling. You have been warned.
Liam Hale forced to take up lunchtime jogging and hideous weekend fun runs after being appointed Nike client director.
You could write a book on this whole Rebel Wilson/Bauer ding-dong. Admittedly, not an overly interesting one.
Does your marketing strategy often follow with a grovelling public apology? Well, B&T makes no apologies for this.
Fact: put "The Monkeys" in a headline & it always gets a read. So much so we're going to put it in every B&T headline.
One bite of our editor's stroganoff and you'll instantly know he's never watched a cooking program in his life.
There's appointment news out of FOX today, as B&T's awful handshake photo gets a record third airing this week.
M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game. ‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking. Launching today, the first video, ‘Success in 6 Seconds’, […]
Do you love a $79 Lowes gaberdine off-the-rack number with two bonus business shirts? Well, this probably isn't for you.
Today Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program […]
For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and MKTG. By integrating the Telstra Tracker data into the LED signage at the MCG and Etihad Stadium, fans will receive contextually relevant information from […]
Scentre Group has unveiled a new brand look and feel coinciding with the re-launch of the Westfield.com.au and Westfield.co.nz sites. This digital-first visual identity sees a shift towards creating a more contemporary, invigorated and colourful brand, reflective of Westfield’s in-centre experience. The iconic Westfield logo will continue to lead brand communications, supported with a new […]
Land Rover - the vehicle of choice for the Royal family & Eastern Suburbs coke dealers - has switched its media buying.
In this guest post, Keep Left’s head of consumer engagement, Johanna Murray (pictured below), explains the merits of experiential marketing, as well as sharing some tips on how to do it – and do it well. Humans love to label things – especially intangible things, like time. We like eras and ages and eons because they […]
This trends report is a must-read for all marketers, although it contains no news on the return of the bubble perm.
Yes, it's a powerful new Greenpeace campaign. And, yes, get set to feel really miserable about yourself and the planet.
Need a hearty laugh from a funny ad campaign? Well, this comes with no guarantee of hearty, but possible mild titter.
If all else fails, whack cute dogs in your ad. As these new spots from carmaker Subaru prove.
Georgia Murch (pictured below) is an expert in creating feedback cultures and author of Feedback Flow; The Ultimate Illustrated Guide to Embed Change in 90 Days. In this guest post, Murch offers her tips on giving (and receiving) feedback from colleagues without botching it up… We all know that feedback matters. Most of us want the good, the bad and the […]
Who hasn't dreamt of quitting & starting their very own thing? Well, we haven't, but if you have, here's these tips.
Do you like to shop free from the madding crowd? Well, department stores appear rather customer-free of late.
Have you completely forgotten what Sydney looks like? Well, thankfully this story comes with a handy pictorial reminder.
Ever drunkenly stalked an ex? Well, brands are apparently doing it now, too. Well, maybe not the drunken part.
The delightful Mr Pang popped by the B&T offices for a Merlot & a Jatz; plus, we managed to extract this from him too.
Is AustralianSuper on your roster? Well, you're under review & it'll mean more than a tidy kitchen & pine-fresh toilet.
Lisa Wilkinson confirmed as Changing The Ratio keynote. The B&T staff Mariachi band again forced to play second fiddle.
It's more industry people doing good! But they only get this article about themselves. There's no sash presentation.
The man they call "Beaver" has joined Triple M’s footy call team. Hang on, he's actually called "Roo". B&T's error.
Got career malaise? Don't know where your life's heading? You could read this or drink heavily. Or read this in the pub.
SBS Radio has announced two new digital radio stations – SBS PopAsia, SBS PopDesi and a refresh of SBS Radio 3 – is now available on digital TV. SBS Radio 3 will broadcast world news and current affairs from the BBC World Service (previously airing on SBS Radio 4 on digital radio) and special events […]
At a time when more than two thirds of Australians are feeling confused and concerned about their finances, Suncorp has unveiled a new creative platform focused on making the complex simple. In a move that expands the brand beyond the sunshine state, Suncorp’s strategic approach is all about helping Australians focus on what they do […]
Think the Gold Coast is all polar bears, misbehaving school leavers & illegal bikie gangs? Renew the faith on this news.
Does your marketing toolbox consist solely of Blu-Tack & a hotel sewing kit? Then you need this more than most.
Do you work alongside exceptional women? Well, celebrate them here. Even better if they juggle, B&T says.
In a blink of an eye, Girl PR has become Girl Communications. Hang on, no, that's our conjunctivitis flaring up.
The AANA has a new advertising sentiment index that B&T hopes, but severely doubts, will be named the 'Gazzmatron 2000'.
B&T's hoping they turn this whole Rebel Wilson-Bauer drama into a movie starring Nicole Kidman as a young Rebel.
For its first Australian campaign, Champion has partnered with creative and content agency Emotive to launch a music program titled ‘Revealed’. The program champions emerging Australian artists by intimately telling their story through video, and providing funding and creative support to create world class music videos for new release music. The first Revealed artist is […]
This is a great initiative for youth homelessness. Hence, why B&T's more than happy to give it a whirl.
In very sad news today, one of the greats of Australian sports media, Darell Eastlake, has passed away. Vale.
Ola could be confused for a range of tasty tacos & fajitas, but you can end all that nonsense instantly by reading this.
Finalists for the best radio ad for 2018 have been announced, with 10 of Australia’s leading agencies from Sydney, Melbourne and Perth competing for the coveted Gold Siren. The finalists include The Monkeys, Clemenger BBDO, Marketforce, J. Walter Thompson, Ogilvy, BMF, McCann, YR, Fenton Stephens, and The Brand Agency. One half of last year’s winning […]
KFC does the unthinkable and unveils campaign that might make you possibly want to actually eat its food. Possibly.
Australian-owned call analytics provider Delacon has continued its international expansion, opening an innovation centre in India to service local and global partners, and develop the next generation of call tracking and analytics solutions. The office in Chennai is the eighth for the Sydney-headquartered business, which enables brands and agencies to optimise marketing campaigns by accurately […]
Sydney brand and digital agency Protein has been appointed to handle the retail and digital roll-out of recycling company Return-It, which has just been announced as the container collection network for the ACT. Return-It awarded the work to the 17-year strong agency, following Protein’s tender support and brand development of the retail concept. The public-facing […]
This is an excellent article about celebrating failure. Although, admittedly, we failed to get to the very end of it.
Salesforce throws down the gauntlet in the gender pay war. Well, not so much gauntlet; arguably more a woolly mitten.
Just as the confusion on who said what on the Comm Games closing ceremony fiasco ends, a weird new confusion arrives.
Were you bored by the whole closing ceremony antics yesterday? Well, take one last snort of the smelling salts for this.
Gary Roberts has called it quits. That is, the MD of Perth's Nova 93.7 – not the Wigan Athletic midfielder.
Havas staffers set to be housed under the one roof, but will it make them vulnerable from catapult attack from rivals?
If B&T had a word of the week it would so be "queerbaiting", which, as we've just learned, doesn't involve gay fish.
Kimmie Neidhardt doesn't just have a very cool name, as you'll read here. There's a good head on those shoulders, too.
If the Daily Mail claims it has ethics & professional standards in its reporting then we can't see why B&T can't, too.
Is it just us or are the hosts of television programs actually becoming more entertaining than the programs themselves?
If you thought MKR's souffle had been cooked, you'll have egg on the face after these numbers.
If your mantra for TV ads is, "Didn't have a clue what it was trying to sell, but it was funny", you'll love this.
GroupM announces a number of new hires and issues a "first in, best dressed" policy for the basement car park.
We've had the heavily overweight, a spate of desperate singles, and now it appears genitalia is coming to TV screens.
Southern Cross Austereo (SCA) has announced the promotion of Nathan Soulsby to head of TV sales for Sydney. The announcement comes after Kristen Budd’s move to general manager of SCA’s Central Coast office. Caretaking the role during Budd’s maternity leave, Soulsby has been a key contributor to the consistent share and revenue growth that has […]
The Works chiefs issue a congratulatory "你血腥的美丽" from Sydney after being voted one of Asia's top employers.
More proof that working with data is a tedious bore comes news of the top salaries for those prepared to suffer it.
Despite the constant reminders of your vegan diet, are people still bored of you? Dive into this meaty read.
Does Australia's changing TV landscape leave you scratching your head? De-nit yourself pronto with this expert read.
His constant gaffes may be bad news for old Peter Beattie, but they sure make for easy wins for lazy B&T journalists.
B&T ate junk food as kids and we turned out alright. Well, apart from our muffin tops, ADHD & love of Peter Allen music.
B&T was going to quote a line from a Geoffrey Rush film here before remembering we can't actually recall seeing one.
It's B&T's rolling coverage of the Unlockd/Google fight. Admittedly, yes, it's the first & only story we've done on it.
Michael Bass' surprise resignation is just the excuse B&T needs to dust-off our excruciatingly dull handshake photo.
We'd never use such vile language at B&T. OK, maybe we use the 'C' word a lot, but we don't even know what vapid means.
We would definitely join the Defence Force save for those early morning starts and very possibly the killing bit, too.
UM has wasted no time following its massive win announced yesterday. Having said that, the lifts now aren't working.
No, you've not secretly time travelled back to the year 2010. Yes, MKR was last night's most watched telly show.
One need only see our editor's mascara and high cheekbones today to know of his affection for this beauty YouTuber.
This whole closing ceremony debacle continues to have a very bad odour about it, so this may require a peg on the nose.
Y&R Melbourne unveils new Alfa Romeo ad that, call us stupid, was no way shot in Melbourne.
Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months, including Macquarie University, Event Hospitality & Entertainment Limited and Hipages. Columbus has also appointed two group business directors in the Victorian market, with Leonie Dawkins (pictured above, left) and Guy McGechan (pictured […]
Over sixty senior leaders from the media, marketing, tech and creative industry will spend the night in jail as part of UnLtd’s Adland Bail Out, to raise funds for Whitelion. The ‘inmates’ will be handing over their mobile phones and putting on their prison overalls to brave a night in the chilling cells of Yasmar […]
Of all the questions this harebrained yarn throws up is how the hell are the kids affording a gram in the first place?
This ad is dividing the B&T office. Well, that's not true; the pile of dishes in the office sink more a talking point.
Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns. Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes. It will […]
In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers want. The marketing agenda is increasingly being tied in […]
The Germans have announced a global creative review all while continuing to steal the hotel's best sun loungers.
Aussie food franchise Roll’d has announced it has signed on Melbourne digital marketing agency Impress!ve Digital to support its digital marketing. The partnership has already begun, with Impress!ve Digital aiming to significantly boost the company’s revenue through digital marketing strategies that are directly linked to return on investment and franchise acquisition. Impress!ve Digital has been […]
It seems good news magazine stories are becoming few and far between, so savour this you would a $7.99 bottle of port.
It's a video chat with B&T's amazing 30 Under 30 Grand Prix winner who, strangely, didn't know who Daniel Riccardo was.
If you think B&T simply runs these photo gallery stories so you can gawk at young, attractive people, you'd be right.
