For the first time in its history, television’s night of nights will recognise excellence in advertising, with the TV WEEK Logie Awards launching a Most Popular Television Commercial category.
Voted for by the general public and not the advertising industry, the new award will celebrate the best, most creative and entertaining TV commercials produced for Australian audiences.
The winning ad and agency will be recognised by appearing in the credits at the end of the national broadcast and the creative team behind the winning spot will be invited to attend the 61st Logie Awards held at The Star Gold Coast later this year.
The award is open to any television commercial aired between 1 January 2018 and 31 December 2018 with advertisers, creative, media and content agencies all eligible to enter.
The entry gate for the Most Popular Television Commercial category closes on 8 February, with the top 10 commercials of the year shortlisted by a panel of trade media editors and voted on by the general public between 4 and 31 March.
Paul Weaving, CMO and publisher at Bauer Media, said: “Australia’s creative industry produces some of the most memorable and entertaining television advertising in the world.
“We’re delighted that Australian TV viewers can now have their say on the commercials that resonate with them in this new TV WEEK Logie Award.
“Agencies have been calling for this award for some time, and we’re delighted that in 2019 the Most Popular Television Commercial has been added to the awards.”
Agencies can submit their entry here.