Beam Suntory, the world’s third largest premium spirits company, has appointed Sydney’s Liquid Ideas to handle its Australian communications strategy, PR and influencer relations for Jim Beam, the world’s biggest-selling bourbon.
Recently appointed to the roster, Liquid Ideas will also be working on various projects for brands across the Beam Suntory portfolio including Canadian Club, Maker’s Mark, Suntory whiskies and Midori.
Beam Suntory is the latest in a strong run of client wins for Liquid Ideas. Other recent appointments include Dove Men + Care, The Association of Financial Advisors (AFA), St Agnes Brandy and Ōra King Salmon.
Last month Liquid Ideas won the PR Week Asia Boutique [Independent] PR Consultancy of the Year award, presented in Hong Kong. This award recognised the most inspired and successful companies and campaigns in Asia-Pacific’s communications industry.