LIDA Nabs New Executive Producer

LIDA Nabs New Executive Producer
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LIDA, the customer engagement specialist business within M&C Saatchi Group has promoted John Pannocchia to Executive Producer in a move to bolster its Content and Technology team.

Previously, senior integrated producer, Pannocchia has worked on leading clients including Commonwealth Bank, Lexus and Fairfax Media.

LIDA managing director Victoria Curro said, “Over the past fifteen months John has demonstrated an amazing ability to stretch from TVC shoots, to app development and content production.”

“This promotion couldn’t be any more deserving. John has the versatility and tenacity that will make him a standout leader in his new capacity.”

In his new role, he’ll be reporting directly to general manager, Brendon Harrington.

Harrington said, “I’ve always appreciated John’s keen insight and wealth of knowledge. He’s a fantastic asset to the team.”

With over ten years in the industry, Pannocchia has an award-winning track record including recognition at the Effie Awards, two Silver and four Bronze D&AD Pencils and three Bronze Awards for Digital and Mobile at the Spikes Asia Awards for his work on V Energy Drink.

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