Lexus Releases Footage Of Its Super Cool Hoverboard

Lexus Releases Footage Of Its Super Cool Hoverboard

Lexus has revealed footage of an actual hoverboard in action during a demonstration at a specially constructed skate park in Barcelona.

Back in June the brand teased us with a video of the hoverboard, however it had many sceptical as to whether the futuristic mode of transport was actually real.

The Lexus Hoverboard operates using magnetic levitation to achieve amazing frictionless movement. The board uses liquid nitrogen cooled superconductors and permanent magnets.

The hoverpark was constructed using around 200 metres of magnetic track set beneath the surface of an area similar to a conventional skate park. 

Pro-skateboard star Ross McGouran- who normally skates for Vans, Element, Perus and SkatePharmacy—tested out the skateboard. He said: “I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance you need to ride the hoverboard.”

“At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible,” said Mark Templin, executive vice president, Lexus International said in a press release.

“That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.”

Unfortunately your Back To The Future fantasies will be crushed as this is just a marketing stunt, Lexus has no intention of producing these hoverboards commercially.




Please login with linkedin to comment

Mobile Hub what's on sydney

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]