Leo Burnett Melbourne takes home APMA Star Award Grand Prix

Leo Burnett Melbourne takes home APMA Star Award Grand Prix

The APMA Star Awards were held in Sydney last night with Leo Burnett Melbourne receiving three gold awards and the Grand Prix.

Hayley Warwick
Posted by Hayley Warwick

The agency picked up the awards with work for Peters Ice Cream, SPC Ardmona and 7-Eleven. The coveted Grand Prix was for #SPCSunday – a campaign which leveraged user-generated content to raise awareness and money for Australia’s oldest and declining fruit processor, SPC Ardmona.

ApolloNation & Buzz scored two gold awards for Carlton & United Breweries Victoria Bitter, with ApolloNation taking home a further two golds for DB Breweries Tui. Bashful and new entrant Edelman both received two for Kao Australia and Best&Less respectively. Gold awards were also presented to Graffitti Group for Transport Accident Commission, Whybin\TBWA Group Sydney for Insurance Australia Group, The Zoo Republic for Arnott’s Biscuits, OMD for Frucor Beverages, and One Green Bean for Virgin Media Game of Phones.

The Zoo Republic’s campaign for Tim Tam 50th Birthday for client Arnott’s Biscuits was also the winner of the new award Best Campaign Most Likely to Drive Behaviour which was consumer tested by IMI International.

The APMA Ignite Young Achiever award went to 27 year old Michelle Smith (The Zoo Republic), who was recognised for a string of impressive pitch and award achievements, as well as leading a number of important initiatives within her agency, such as developing a new process for creative and account service briefs and leading regular internal training sessions.

APMA Chairman David Lo thanked this year’s 39 judges and the Star Award sponsors. He said: “Congratulations to all of the 2014 winners and finalists. There was extremely tough competition this year, with a 32 per cent rise in entrants across a broad range of disciplines. There are gold winners from creative, experiential, PR and Media agencies this year, demonstrating a diverse mix of solutions for promotional marketing campaigns and helping to raise the bar for excellence in this field.”

 

The winners are as follows:

GRAND PRIX

CAMPAIGN:   #SPCSunday

CLIENT:         SPC Ardmona

AGENCY:       Leo Burnett Melbourne

APMA IGNITE YOUNG ACHIEVER OF THE YEAR

Michelle Smith (The Zoo Republic)

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)

Gold

CAMPAIGN:   Maxibon ‘Hangryman’

CLIENT: Peters Ice Cream

AGENCY: Leo Burnett Melbourne 

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)

Gold

CAMPAIGN: Victoria Bitter Live Ashes Scoreboard

CLIENT: Carlton & United Breweries

AGENCY: ApolloNation and Buzz

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

Gold

CAMPAIGN:   TAC – Support the Drive to Wipe Off 5

CLIENT: Transport Accident Commission

AGENCY: Graffiti Group

BEST SHOPPER MARKETING CAMPAIGN

Gold

CAMPAIGN: The LAB Experience
CLIENT: Best&Less

AGENCY: Edelman

MOST INNOVATIVE IDEA/CONCEPT

Gold

CAMPAIGN: Victoria Bitter Live Ashes Scoreboard

CLIENT: Carlton & United Breweries

AGENCY: ApolloNation and Buzz

BEST BRAND BUILDING CAMPAIGN

Gold

CAMPAIGN: Tui – Catch a Million

CLIENT: DB Breweries

AGENCY: ApolloNation

BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)

Gold

CAMPAIGN: KMS Shags

CLIENT: Kao Australia

AGENCY: Bashful 

BEST CAMPAIGN MOST LIKELY TO DRIVE BEHAVIOUR

Winner

CAMPAIGN: Tim Tam 50th Birthday

CLIENT: Arnott’s Biscuits

AGENCY: The Zoo Republic

BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN

Gold

CAMPAIGN: The LAB Experience
CLIENT: Best&Less

AGENCY: Edelman

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN

Gold

CAMPAIGN: NRMA Crashed Car Showroom

CLIENT: Insurance Australia Group

AGENCY: Whybin\TBWA Group Sydney

BEST USE OF SOCIAL MARKETING IN A CAMPAIGN

Gold

CAMPAIGN: #SPCSunday

CLIENT: SPC Ardmona

AGENCY: Leo Burnett Melbourne

BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL

Gold

CAMPAIGN: Tui – Catch a Million

CLIENT: DB Breweries

AGENCY: ApolloNation

BEST ACTIVITY GENERATING BRAND VOLUME

Gold

CAMPAIGN: Tim Tam 50th Birthday

CLIENT: Arnott’s Biscuits

AGENCY: The Zoo Republic

BEST ACTIVITY GENERATING BRAND LOYALTY

Gold

CAMPAIGN: Slurpee ‘Xpandinator’

CLIENT: 7-Eleven

AGENCY: Leo Burnett Melbourne

BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)

Gold

CAMPAIGN: V Take Me to FMF

CLIENT: Frucor Beverages

AGENCY: OMD Australia

BEST USE OF CREATIVE IN A CAMPAIGN

Gold

CAMPAIGN:   KMS Shags

CLIENT: Kao Australia

AGENCY: Bashful

BEST USE OF DIGITAL IN A CAMPAIGN

Gold

CAMPAIGN: Virgin Mobile Game of Phones

CLIENT: Virgin Mobile Australia

AGENCY: One Green Bean