Leo Burnett Launches New Campaign For Honda

Leo Burnett Launches New Campaign For Honda
SHARE
THIS



As one of Australia’s most popular SUVs, the Honda CR-V is no stranger to how unpredictable family life can be.

A new campaign has been created by Leo Burnett Melbourne for Honda Australia to show that no matter where the road leads, the CR-V Series II is the SUV that’s made to ‘go with it’.

Honda Australia director, Stephen Collins said the CR-V nameplate has a long, proud history in Australia and set the benchmark for SUVs when it was first launched back in 1997. “The CR-V is a core model for Honda both globally and locally. With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V.”

The campaign is led by a 60 second TVC directed by Goodoil’s Hamish Rothwell. It tells the story of a young girl determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, only to discover it is more spectacular than he could have imagined. Featuring the song ‘Howlin’ For You’ by The Black Keys, the TVC includes a special horse ranch and muster of a herd of horses with a difference.

Airing from Sunday 19 July, the TVC is being supported with an integrated campaign that includes cinema, outdoor, online, social and dealer communications.

Leo Burnett Melbourne executive creative director Jason Williams said: “The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child.”

CREDITS

Agency: Leo Burnett Melbourne

ECD: Jason Williams

Creatives: Joe Hill / Garret Fitzgerald

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Director of Integrated Strategy: Ilona Janashvili

 

Production: Goodoil Films

Director: Hamish Rothwell

Executive Producer: Sam Long

DOP: Crighton Bone

Production Designer: Guy Treadgold

Casting: Catch Casting NZ / Mullinar’s Sydney

Editor: Peter Sciberras Method Studios

VFX & Supervisor: Colin Renshaw (ALT VFX)

Sound Engineer: Sam Hopgood – SoundLounge

Sound Producer: Lizzie Haussegger – SoundLounge

 

Client: Honda Australia

Brand Comms Manager: Melissa Altarelli

Brand Comms Specialist: Sarah Tolliday

Brand Comms Coordinator: Megan McDermott

 

 

Latest News

Same-Sex Bachelor Vietnam Contestants Are Off The Show & Back In Love
  • Media

Same-Sex Bachelor Vietnam Contestants Are Off The Show & Back In Love

It appears the two female Bachelor Vietnam contestants who went global when they ditched the bloke in the show for one another, making global headlines, are out of the house and back in each other’s arms. As B&T reported in late September, two female contestants Minh Thu and Truc Nhu shocked just about everyone including the show’s Bachelor, Nguyen Quoc Trung, when they […]

by B&T Magazine

B&T Magazine
Monday TV Wrap: Nine Sneaks Past Seven On The Back Of The Block
  • Media

Monday TV Wrap: Nine Sneaks Past Seven On The Back Of The Block

Nine won Monday night’s bragging rights and, yet again, it was on the back of the strength of The Block that went over the million-mark. When it came to audience share, Nine managed 28.5 per cent, Seven had to settle for 26.5 per cent, Ten took 20 per cent, the ABC had 17.9 per cent […]

by B&T Magazine

B&T Magazine
Nick Bayes Elevated To Managing Director At The Brand Agency Perth
  • Media

Nick Bayes Elevated To Managing Director At The Brand Agency Perth

Nick Bayes has been promoted to managing director of The Brand Agency Perth office. Bayes has been with the agency since joining as a group account director in 2005, and has been general manager since May 2016. Brand chairman Steve Harris said that Nick had done an outstanding job leading the business, and that the […]

Lion Commences Sale Of Dairy & Drinks
  • Media

Lion Commences Sale Of Dairy & Drinks

Lion has begun the sale of Lion Dairy & Drinks (LDD), following a strategic review of the arm. LDD includes several well-known Aussie such as Dairy Farmers, Pura Milk, King Island Cheese and Dare flavoured milk. Commenting on the move, Lion CEO Stuart Irvine said: “Following careful consideration, we believe a sale of LDD is […]

Nine Appoints Jonathan Fox As Director Of Effectiveness
  • Media

Nine Appoints Jonathan Fox As Director Of Effectiveness

Nine has hired Jonathan Fox in the newly created role of director of effectiveness, with a brief to prove the return on an advertiser’s investment when partnering with Nine and 9Powered. Fox was most recently head of effectiveness at Ebiquity where he played a key role in the marketing and media consultancy’s landmark Payback Australia […]

Haystac Sydney Announces New Client Wins
  • Media

Haystac Sydney Announces New Client Wins

Haystac Sydney has successfully won the Dexus and RateSetter accounts, following competitive pitches for both. Dexus, one of Australia’s leading real estate groups, with $27.2 billion of assets under management, has appointed Haystac as its retained PR agency. Dexus manages a high-quality Australian property portfolio which spans the office, industrial, retail and healthcare properties. The company […]

Study: 94% Of Aussies Want Improvements To Local E-Commerce
  • Marketing

Study: 94% Of Aussies Want Improvements To Local E-Commerce

As Australian retailers continue to expand and improve their e-commerce service offerings, Aussies are becoming more confident in online shopping. However, new research reveals further major improvements need to be made before consumers make the switch to shopping exclusively online. Leading parcel delivery service CouriersPlease (CP) commissioned a survey of an independent, nationally representative panel […]

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day
  • Opinion

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day

B&T regular, Dr Amantha Imber (pictured below) is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators. In her latest post for B&T, the goodly Doc takes a look at your bedside table and what it means for […]

Opinion

by B&T Magazine

B&T Magazine
72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston
  • Advertising

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]

ALDI Shreds Rivals’ Loyalty Cards In Amusing New Work Via BMF
  • Advertising

ALDI Shreds Rivals’ Loyalty Cards In Amusing New Work Via BMF

ALDI has continued its ‘Good Different’ positioning with an integrated campaign via its creative agency, BMF. The campaign celebrates another key difference between ALDI and the supermarket competition. Namely, ALDI doesn’t have a reward scheme, they just save you more money than anyone else. Shoppers often feel loyalty schemes are a good way to save money, […]

by B&T Magazine

B&T Magazine