CX agency Lavender has continued to build on its data and technology expertise with the appointment of Brian Sliman as head of data.
Sliman joins the agency from News Corp where he was head of reporting, analytics and marketing Automation. Previously he has held data and analytics roles at Global Red Australia, Carlson Marketing, Acxiom and Experian.
A widely respected marketing solutions analyst, Sliman brings extensive skills in CX, analytics, database management, business intelligence and ecommerce, further strengthening Lavender’s data capabilities and objective to deliver transformative CX for its clients.
He joins recently appointed Head of Experience Design Eric Folger and Strategy Partner Nick Andrews in forming the core team of Lavender’s new consulting arm, Lavender Consult.
Lavender CEO Roy Capon said: “Brian’s extensive experience in agencies, vendor side and Australia’s biggest publisher make him one of the most insightful data marketers in the country and one of the best in his field. His strong customer focus, along with his ability to analyse how best to utilise data and how clients can monetise their data assets, will help us take Lavender’s data offering to the next level.”
Sliman added: “Lavender’s diverse range of clients, from financial services to FMCG, alcohol and entertainment, was a big pull for me because they all bring a broad range of data with endless possibilities for bespoke solutions. I look forward to the challenge of helping current and new clients extract the richest possible information and insights from their data.”