Lavender Gets Strategic With New Strategy Head Hire

Lavender Gets Strategic With New Strategy Head Hire
SHARE
THIS



Customer experience (CX) agency Lavender has bolstered its senior team with the appointment of Lachlan James as head of strategy.

James’s multi-disciplinary experience, including broad CX expertise with top-tier global clients, further strengthens Lavender’s CX positioning and commitment to helping its clients shape their organisations’ products and services around the behaviour and needs of current and future customers.

James recently returned to Sydney after eight years in London and New York where he worked across many of the world’s biggest brands, including American Express, Verizon, Chevron, O2, Vodafone, Virgin, Coca-Cola, Molson Coors Brewing Company, Nintendo and Rolls Royce.

Among his extensive achievements, he led the strategy behind Verizon’s category-disrupting transformation to ‘Powerful Answers’, shifting the Verizon brand from utility to an innovation powerhouse, and went on to help a dedicated product development practice focused on creating new products aimed at solving broader societal problems and enhancing the customer experience.

Lavender founder Will Lavender said: “With core expertise in digital, communications and product strategy, Lachlan bridges the divide between marketing strategy to new product development and innovation. His customer-centric approach to strategy and his passion for CX is exactly what we were looking for in filling this important role and I have complete faith in him to build a strong team around our CX positioning.”

James added: “I am a big believer in the need to take a more holistic approach to customer experience strategy to best reach and engage customers and generate ongoing profitable behavioural change. With that in mind, I’m excited to be joining an agency with the true skill set to deliver formative CX. Lavender’s five core services of consulting, data, creative, technology and delivery create a unique tool kit with which we can tackle any business problem from any angle.”

Please login with linkedin to comment

Presto Salary

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]