Lara Thom Joins Guzman y Gomez As Chief Marketing Officer

Lara Thom Joins Guzman y Gomez As Chief Marketing Officer
SHARE
THIS



Mexican fast food chain Guzman y Gomez has kicked off 2017 with a new Chief Marketing Officer, Lara Thom.

“Lara is industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it. We were overwhelmed by the quality of applicants who wanted to work with GYG” said Guzman y Gomez’s chief executive officer for ANZ, Mark Hawthorne.

“In ten years, GYG has opened 79 taquerias in Australia, as well as five in Singapore and four in Japan. We’re not slowing down, with plans to open 20 more across Australia in 2017 and most will be Drive Thru.”

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians healthy, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader,” Mark added.

Thom joins Guzman y Gomez, after a period as general manager of digital and marketing for Vittoria Food & Beverage.

Importantly, Thom is an entrepreneur at heart and will add a powerful founder led mentality to the GYG Leadership. Having launched several successful ventures, including digital agency Be.Interactive which was sold to Salmat in 2010, babywear brand “L’il Fraser Collection” and the “Junior MasterChef” range of children’s cookware and aprons, Lara is well placed to keep the entrepreneurial spirit of invention and expansion at the core of GYG’s marketing.

“Anyone who has spent more than a few seconds speaking with Guzman y Gomez founders, Steven Marks and Robert Hazan & CEO Mark Hawthorne will understand why I have joined GYG. Their uncompromising approach to quality, entrepreneurial spirit, founder led passion, agility and operational expertise are a rare combination” said Guzman y Gomez, chief marketing officer for ANZ, Lara Thom.

“The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell” Thom said.

Please login with linkedin to comment

experian

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]