Landor Pushes Further Into Melbourne With New GM Hire

Landor Pushes Further Into Melbourne With New GM Hire
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Landor has announced the hire of Nick Davis as general manager, Melbourne as part of a renewed push for growth in its Melbourne operations.

Davis joins from brand consultancy Interbrand, where he was general manager and strategy director. He arrives at Landor enthusiastic for new challenges and ambitious to look at the consultancy’s local offering afresh.

“Landor is a top branding agency and is making local market investments that I’m really excited about. It’s an agency that has the ability to respond to a broad range of branding challenges for its clients and, critically, do so in a way that embraces agility and innovation as levers for success,” he said.

Davis brings wide-ranging experience to the new role, having previously worked in advertising, brand consulting and consumer research. He began his career in as an account planner with McCann-Erickson in the UK before spending five years at Sparkler, a consumer insight agency based in London. He moved to Australia in 2010 and took a role with advertising agency SapientNitro before joining Interbrand.

Davis has led branding programs for a broad mix of corporate, retail and FMCG brands including AGL, Medibank, Peter Lehmann Wines, Telstra, Realestate.com, APIA, World Vision, Australia Post, Nokia, Microsoft, and the BBC.

“Having worked with Nick previously I know first hand that he has a great mix of innovative thinking and analytical rigor which fits perfectly with our vision for the business,” said Dominic Walsh, managing director at Landor.

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. The work enables top brands to stand for something while never standing still. In Australia, these brands include IAG, AIS, City of Melbourne, Downer, Microsoft, News Corp and Procter & Gamble.

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