La Famiglia Kitchen Launches Branded Content Series

La Famiglia Kitchen Launches Branded Content Series

Garlic bread company La Famiglia Kitchen has just launched its latest campaign, Sit-Down Comedians; a branded content series starring House Husband’s Gyton Grantley.

Alira Connell
Posted by Alira Connell

Developed by Workshop Australia, the campaign for the Goodman Fielder garlic bread brand follows Grantley as he joins four Aussie families for a meal and a few laughs.

Says La Famiglia Kitchen marketing manager Nicky Turnbull, “The irresistible aroma of freshly baked garlic bread has the power to bring the whole family to the dinner table. We saw that as an opportunity to celebrate the magical moments this can help to start.”

The series includes four episodes with each released weekly through the La Famiglia Kitchen Facebook page.

Says Workshop creative director Matt Arbon, “Every parent has a story of the funny conversations they’ve had with their kids, but a lack of time and the distractions that come with our tech-filled lives all add up to quality family moments taking a back seat. Sit-Down Comedians is a reminder of the heart warming and hilarious conversations you get when the whole family is around the dinner table rather than in front of the TV.”

Client: Goodman Fielder

Marketing Manager – Specialty Bread: Nicky Turnbull

Marketing Manager – Specialty Bread: Svetlana Spasevski

Advertising Agency: Workshop Australia

Creative Director: Matt Arbon

Senior Creative: Alex Davidson

Strategic Planning Director: Lynn Clift

Group Business Director: Jacqueline Stuban

Business Manager: Melanie Miletovic

Production: ShotBox Films

Managing Director: Robbie Moore

Producer: Adam Cantley

Director: Bryan Moses

Post Production: PostBox Studios

Photography: Andreas Smetana

Media: Slingshot