Aussie communications practitioners Greg Daniel and Louise Pogmore (pictured above) have been appointed to co-lead a specialist new social media advisory group at KPMG Australia.
Building on KPMG’s established social diagnostic, intelligence and advisory services, the new practice will help businesses to take advantage of the opportunities of social media whilst mitigating the risks.
In particular, the practice will assist clients to analyse, influence and optimise customer conversations.
Initially, the practice will consist of a group of eight specialists, with plans to grow the team significantly by the end of 2018.
Paul Howes, partner in charge of KPMG’s customer, brand and marketing advisory business, said: “Public trust is a top priority for Australian business leaders for 2018. As more organisations struggle with their social license to operate, harnessing social is now a boardroom-level priority.
“And it’s not just about being present – it’s about how to maximise its effectiveness as a strategic business tool. As a result of client demand, we are building a new team to bring cutting edge social strategy to the boardroom.”
Daniel is one of Australia’s most experienced marketing executives. Previously the CEO of The Campaign Palace, and CEO and deputy chairman for 10 years of Clemenger BBDO, he founded social media risk agency SR7 in 2008.
In 2014, KPMG acquired SR7, with Daniel heading up KPMG’s social media risk advisory services since then.
“As social media enters its second decade as the world’s dominant medium, we are brilliantly positioned to offer best practice advice on all aspects of social media strategy,” Daniel said.
“This means a combination of harnessing social media’s unbounded opportunities and mitigating its well-documented risks.”
Pogmore joins KPMG as a director from PR and social media agency One Green Bean, where she was managing partner.
She has 20 years’ industry experience, having held senior roles at PR, social media, communications strategy, and creative agencies. Pogmore has broad knowledge across all channels, with a deep specialism in earned media.
At One Green Bean, Pogmore worked on PR and social media strategies for clients including Woolworths, Meat & Livestock Australia, Jetstar and HCF.
She has also worked at The Hallway, Naked Communications, Edelman, and Porter Novelli.
Commenting on her appointment, Pogmore said: “I’m really excited about working with KPMG’s diverse skill-sets to develop holistic solutions that drive greater share of experience for clients, and really demonstrate the effectiveness of earned media in delivering against business goals.”