KONTENTED Appoints Luke Cook As Its New Director Of Brand Partnerships

KONTENTED Appoints Luke Cook As Its New Director Of Brand Partnerships
SHARE
THIS



Australian creative agency and content production company KONTENTED has announced Luke Cook will be joining the company as director of brand partnerships in a newly created role.

This is the latest executive appointment at KONTENTED, with the agency celebrating its fourth birthday at a sparkling event in Sydney last night.

Cook joins KONTENTED from Authentic Entertainment where he held the role of Sydney sales director for the past three years of his eight years in the business. Cook has 15 years’ experience in content creation, media amplification and brand/consumer insights. Cook, along with Adam Noakes and Shae Constantine, will round out the executive team at KONTENTED, while founder and managing director Kate Edwards enjoys maternity leave until early 2016.

Kontented Exec Team

Kontented Exec Team

On Cook’s appointment, Edwards said, “2015 has been a huge year for us at KONTENTED and we are thrilled to have attracted the likes of Cookie to our growing team. It was really important to round out our offering in brand partnerships and high-level executive collaboration whilst I take maternity leave, and Luke couldn’t be better suited to the task. His long tenure and solid working relationship with hundreds of amazing clients on thousands of great content lead, strategic solutions makes him a perfect extension to our KONTENTED brand.”

On joining KONTENTED, Cook said, “Joining the team at KONTENTED will allow me to get closer to understanding the real pressure points that clients are experiencing in today’s fragmented media and marketing landscape. It’s no longer good enough to ‘spray & pray’ with above the line comms, media placement and sponsorships – the real challenge for brands is to connect with their customers in today’s world and truly engage them. I’m thrilled to be joining Kate and the world-class team of collaborators that surround KONTENTED. It is a business built on integrity, hard work and most importantly strategic and creative thinking. I am really looking forward to helping build what is already a successful business.”

The appointment of Cook brings KONTENTED’s new executive team to four people, with a fifth and final executive announcement coming in the next few weeks along with some more exciting client news.

 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine