One Man’s Journey To Discover His ‘Personal Brand’

One Man’s Journey To Discover His ‘Personal Brand’

What does it take to become a personal brand? How do you go from being unknown to known? Do you need
talent? Luck? A sex scandal? Design agency Studio Alto took Good Weekend journalist Konrad Marshall on a ‘journey to discover his inner personal brand’.

Lauren Manning
Posted by Lauren Manning

Marshall, a long form journalist for Fairfax’s largest Australian newspaper The Age, worked with Studio Alto over a series of months to create his personal brand. Konrad wrote about the entire process in the paper’s Saturday magazine, Good Weekend, from finding a design studio, to the creative process, to living his new brand.

“I’m not sure I’m cut out to be a shill for myself, but that’s the point of this piece: to become Konrad 2.0, to explore the branded man and what it means to be CEO of Me, Incorporated,” Marshall said.

In an age where we define and craft our image more and more, it makes you think – what image am I projecting to the world? What does my personal brand say about me? Read the full article here, view the two concepts presented by Alto and decide which direction you would have gone with.

Whether consciously or not, we are all projecting an image of ourselves to the outside world. It’s just that some of us, like Konrad, are smart enough to hire professionals like Alto to help with this process.

Studio Alto is a straight talking design agency in Melbourne, Australia that creates brands, products and experiences that people love. Set up by brothers Andrew and Mark O’Keeffe in 2011, the studio specialises in brand visual identity strategy and digital design. With clients spanning a wide variety of industries and sizes, the studio is renowned for being efficient, creative and down to earth.