EXCLUSIVE: Digital advertising provider Komli has struck up an exclusive partnership with The Economist Group – publisher of respected business publication, The Economist.
From this week onwards, Komli will represent The Economist for online ad sales in Australia and New Zealand.
This partnership strengthens Komli’s ‘Premier’ premium offering to online advertisers in the business, news and finance categories.
Komli’s MD Andrew Reid said: “More than 223,000 Australians and 45,000 New Zealanders read The Economist online each month.
“This audience has a profile that stands the publication far apart from every other news and finance site that Australian’s read”.
In terms of personal and household affluence, decision-making responsibility, intellectual curiosity and investment goals, The Economist rates higher than any other reputable international publication like Bloomberg, CNN and BBC, according to PAX research.