Kiosked Announces Significant Investment In Asia Pacific

Kiosked Announces Significant Investment In Asia Pacific
SHARE
THIS



Kiosked will invest up to $10M USD in the Asia Pacific (APAC) region through to 2017. The company expands its global footprint to help media companies commercialise content across multiple devices.

Kiosked’s investment in APAC comes at a time when the digital category is growing and the Asian market continues to embrace programmatic – inclusive of digital display, video, mobile, and with the burgeoning interest in 360° advertising units.

  • Two thirds of the growth in global digital ad spend will come from Asia in the next five years, according to the International Monetary Fund (IMF).
  • Online video revenues across 14 markets in Asia Pacific are projected to rocket from $12.8 billion last year to $35 billion by 2021, a compound annual growth rate (CAGR) of 22 per cent, according to Forbes.

“Now is the right time to commit resources to Asia, allowing us to select the best sales, support, and development talent across 16 countries.” said David McGrath, APAC managing director.

“Additionally, Kiosked will expand its world-class Innovation Lab to Singapore, by actively hiring developers to infuse technical expertise across the high growth areas of mobile and video,” adds McGrath.

Kiosked’s APAC announcement follows the company’s recent doubling of staff and establishment of offices in Tokyo, Sydney, and Shenzhen,

With its global headquarters in Europe, Kiosked has rapidly grown, establishing offices in New York, London, and Los Angeles.

Micke Paqvalén, CEO and co-founder of Kiosked, said the investment completes a global network.

“APAC is a dynamic region to develop digital advertising. It consists of markets with different technology adoption rates and usage patterns – and is keen to adopt new services,” he said.

“The Kiosked offering is comprehensive in that it can cater to the specific needs of each country. Our mission is to elevate the value of digital advertising for all, we are thrilled to bring our platform to benefit APAC publishers and advertisers.”

Please login with linkedin to comment

Latest News

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine