King Content Partners With Getty Images

Hand holding instant photo picture of camera on tripod amid lush foliage
SHARE
THIS



Content marketing agency King Content has partnered with Getty Images in a move that sees the global visual-communication premium database integrated with King Content’s principal marketing automation software, Communique.

The partnership will provide King Content clients streamlined access to almost 70 million premium visual assets from the Getty Images and iStock by Getty Images collections. Getty Images content and search architecture will be directly integrated in King Content’s marketing automation software, which will see an increase in efficiency when it comes to accessing high-quality imagery and enhancing digital content.

The deal comes complete with Getty Images’ industry-leading production values, which ensure that each image absorbed into the library is manually checked for quality and relevant model and property releases (for released content), as well as an uncapped indemnity offering in accordance with the license terms of each image.

Craig Hodges, CEO of King Content, said “The Getty Images relationship is another best of breed partnership where the ultimate winners are our clients and strategic editorial staff. The development of our wholly owned content marketing platform, Communique has afforded us the opportunity to leverage these partnerships and ensure our clients will have an even better experience.”

Ken Leverenz, vice president of sales at Getty Images Australia said: “In the growing sea of content that companies are producing, brands are discovering that incorporating strong visual content can help to grab their audience’s attention and quickly convey an impactful message. We are very pleased to launch this partnership with King Content that enables Australian businesses to easily and quickly create relevant and authentic content that helps them to drive deeper engagement with their audiences.”

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine