King Content Appoints Melbourne GM To Reshape The Business

Melbourne from above
SHARE
THIS



Former vice president of digital production at Alcone Marketing Group, an Omnicom Agency, John McGuire has joined the King Content team as general manager of its Melbourne office

In a move to reshape the Melbourne company structure due to the team’s rapidly expanding client portfolio, King Content is making some strategic alterations. McGuire will oversee all of the agency’s Melbourne-based clients, management of staff, as well as the day-to-day operations of the business.

Prior to King Content, McGuire was VP of production and technology at Story Worldwide in New York. McGuire has held various senior leadership positions in production, technology and innovation at firms including Harris Connect, Modern Media, the PGA TOUR and NBC Sports.

McGuire has shepherd large digital & mobile engagements for General Motors, IBM, PGA TOUR, Harvard University, Brown Forman, Lexus and Unilever among others.

McGuire’s strong experience in technology, business development and innovation will boost King Content’s capabilities to grow its omnichannel content strategies, making the agency a perfect match for brands looking to personalise their customer experiences and relationships across multiple platforms.

McGuire’s appointment comes at an exciting time for King Content, following the company’s recent acquisition by APAC’s leading media intelligence company Isentia, and becoming Agency of the Year for the second time at the Content Marketing Institute’s Orange Awards.

He said of the appointment: “It’s amazing how Australians have such a strong understanding of the integral role digital plays in the future of business. Australian companies are so advanced in their marketing skill levels, sophisticated data methods, organisational online alignment and their attitudes towards digital adoption. Australia, being so far away from the big thinkers and powerhouses in the US, can sometimes be overlooked. However, the region’s level of expertise and sophistication are far more aligned with the US than people assume.

“The Australian marketing industry is a force to be reckoned with, and emerging markets across the APAC region will provide a spotlight for Australia to showcase its digitally advanced practices and methodologies to the rest of the world.

“I am looking forward to joining the Melbourne team and partnering with brands to build relationships with customers in this exciting digital era.”

Cameron Upshall, director at King Content Melbourne, said: “The Melbourne office has transitioned from a team of two into an army of 24 in just two short years. With our client base continuing to multiply, it was necessary to hire a motivated professional to drive day-to-day operations.

“John brings with him a wealth of experience in our space – not to mention an undying passion for digital. I’m confident that John will be the perfect fit for leading an inspiring team of very talented individuals.”

Please login with linkedin to comment

AFL Anil Mathews

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

The day has finally arrived, and the B&T Women in Media Awards 2018 will be held tonight! We think it’s of the upmost importance to recognise the fabulous women in this industry and their achievements, which is exactly why we hold these awards every year. And why we’ve created a Women in Media Profile Series […]

by B&T Magazine

B&T Magazine
Kyle Sandilands: “I Don’t Give A F@ck” If A ‘Trial By Kyle’ Is Works Or Not
  • Media

Kyle Sandilands: “I Don’t Give A F@ck” If A ‘Trial By Kyle’ Is Works Or Not

Radio host and provocateur Kyle Sandilands appears to have doubts about his new show on Ten – the Judge Judy spin-off Trial By Kyle – saying he “doesn’t give a fuck” if the program works or not before adding that his only motivation was “money and fame”. The pilot for the new show is part of Ten’s “pilot week” where the network will air […]

by B&T Magazine

B&T Magazine
Behold Your Virtual Reality Destiny! It’s The Facebook Innovation Series Finale
  • Media

Behold Your Virtual Reality Destiny! It’s The Facebook Innovation Series Finale

All good things must come to an end. Yes, it’s the last of B&T‘s week-long Co-Lab series, brought to you by Facebook.So far it’s been a smorgasbord of innovation topics that came out Advertising Week APAC and Facebook Building 2020, and we’re finishing with a bang. Today, we’re diving into the world of Virtual Reality (VR); looking at the current […]

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

SYDNEY, AUSTRALIA - AUGUST 10:  Andrew Bogut of the Kings in action during the pre-season NBL match between the Sydney Kings and Japan at Brydens Stadium on August 10, 2018 in Sydney, Australia.  (Photo by Mark Metcalfe/Getty Images)
  • Media

NBL Alley-Oops Three-Year Broadcast Deal To Nine

Nine has announced it will become an official Australian broadcast partner for the National Basketball League (NBL), starting from 11 October when the new season kicks off. The new three-year sport rights deal will be a revenue sharing arrangement with an agreement to air two games per round on Nine multichannel 9GO!. The deal also […]

by B&T Magazine

B&T Magazine
Original Ghostbusters Movie Given A Reboot In Whacky New Bank Ad
  • Campaigns

Original Ghostbusters Movie Given A Reboot In Whacky New Bank Ad

You have to hand it to the fine folk at UK bank Halifax, when it comes to making fantastic ads it rarely misses a beat. Its latest incarnation cleverly dubs a pitch for the bank’s new contactless Visa cards over actual footage of the 1984 blockbuster movie Ghostbusters (so may possibly be rather confusing to anyone […]

by B&T Magazine

B&T Magazine
Starcom’s Elizabeth Vaz Celebrates 30 Years With The Agency
  • Media

Starcom’s Elizabeth Vaz Celebrates 30 Years With The Agency

Starcom client business director Elizabeth Vaz clocked up a rare milestone in the advertising industry – celebrating 30 years with Starcom this week. Liz began her media industry career with Masius Advertising before she joined what was then Total Media in 1988 as personal assistant to the managing director. In 2001, Starcom and Total Media merged […]

The Trade Desk Founder Talks Connected TV, Netflix’s “Inevitable” Ad Future & More
  • Advertising
  • Technology

The Trade Desk Founder Talks Connected TV, Netflix’s “Inevitable” Ad Future & More

You may have seen him grace the stage earlier this month at Advertising Week in Sydney, and while he was Down Under, Jeff Green was kind enough to chew the fat with B&T. He’s the founder, CEO, and chairman of programmatic behemoth The Trade Desk (TTD), which in its latest earnings update revealed a 57 […]

by B&T Magazine

B&T Magazine
Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

Damien Terakes Joins Havas Media As Client Services Director
  • Advertising
  • Media

Damien Terakes Joins Havas Media As Client Services Director

Havas Media Group has appointed Damien Terakes as client services director. Following multiple new business wins and continued agency growth, the position will see Terakes take on a senior management role across all Havas Media clients in Australia as well as several global accounts. Terakes has built an impressive media career, with more than 30 years’ experience as […]

Cindy Gallop’s Six Principles For Creating Experiences That Connect
  • Marketing

Cindy Gallop’s Six Principles For Creating Experiences That Connect

The inimitable Cindy Gallop returned to Australia this week to give a high-energy, 15-minute presentation at Adobe Symposium on the six key principles for creating experiences that connect.  According to the founder and CEO of MakeLoveNotPorn,  these principles also apply to successful relationships in life as much as business. Without further ado, here they are (in her own words): […]

by B&T Magazine

B&T Magazine
OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Former Google Exec Joins HubSpot As APAC Managing Director
  • Technology

Former Google Exec Joins HubSpot As APAC Managing Director

HubSpot has appointed Ex-Googler Shahid Nizami as MD of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Australia, New Zealand, Southeast Asia, and India and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and Sydney. Before joining HubSpot, Nizami led the […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.