It was an eclectic and intense evening at Social Diary’s tenth anniversary on Thursday with highlights of all the social media successes and fails from 2014.
The theme was #hashtag, paying homage to how the icon has ruled social media. Hundreds of media and PR peeps attended the event at the Golden Sheaf in Sydney.
Versions of ‘Kim Kardashian Broke The Internet’ floated about, giant, oiled-up butts on full display. The ALS Ice Bucket Challenge was a popular dress-up choice as well as every trending hastag under the sun.
Founder of the Social Diary, Tiffany Farrington, came as Siri.
The best dressed competition was fierce, judged by Melissa Hoyer, Donny Galella, Jenni Sager from Twitter and Amy Cooper. The Kim Kardashian costumes were the pick of the night.
Check out some of the snaps of the party-goers from last night.