KIIS101.1 & iHeartRadio Australia Create SunKIISed Wonderland For Iconic St Kilda Festival

KIIS101.1 & iHeartRadio Australia Create SunKIISed Wonderland For Iconic St Kilda Festival
SHARE
THIS



ARN’s KIIS 101.1 and iHeartRadio Australia teamed up to create a SunKIISed Wonderland and celebrate everything summer as part of Melbourne’s iconic St Kilda Festival.

Now in its 37th year, the St Kilda Festival is an annual celebration of Australia’s hottest musical acts and art exhibitions set on the spectacular St Kilda Foreshore.

Marking the third year of ARN’s partnership with the iconic summer festival, the SunKIISed Wonderland drew inspiration from the US Burning Man Festival and was an area where festivalgoers could sit back and unwind.

Simply by downloading iHeartRadio’s new app, festivalgoers could enter the SunKIISed Wonderland, set amongst a giant flower installation created bespoke for the event.

The weather didn’t dampen the excitement for festival goers with many opting to snuggle up in the SunKIISed wonderland under cosy KIIS blankets to listen to the New Music Stage while others lined up to personalize their festival experience with hair braiding, make-up, body art and the chance to win amazing prizes.

iHeartRadio Australia also created a custom St Kilda Festival station devoted entirely to the event, showcasing the artists of the festival, which can still be enjoyed now.

ARN chief marketing officer Anthony Xydis said: “The St Kilda Festival is always a fantastic day celebrating music, art, and community on the beautiful St Kilda Foreshore. We are proud to once again be the exclusive commercial radio and music streaming partner of the iconic, annual event, uniting hundreds of thousands of festivalgoers who enjoy performances by some of Australia’s hottest musical acts.

“We are thrilled that the SunKIISed Wonderland was such a popular addition to the festival.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.