Kia Motors Australia and Yahoo7 have teamed up to launch an Australian Open-themed ad campaign on social TV platform Fango.
Kia, which is a sponsor of the Australian Open, is using Fango to power its ‘Kia Big Shot’ tennis game.
The cross-platform game lets tennis fans compete for a chance to win one of three new cars during the tennis tournament.
Fango users can take part in live polls and trivia questions synced to what’s happening on television. They can also use the app to chat with other fans, post to Facebook and Twitter, see the live scores and catch up with tennis news and video highlights.
Joshua Martin, strategic integration manager at Yahoo7, said: “Australians love sport and the Australian Open is a television event that extends itself seamlessly to the second screen.
“Fango, which has now been downloaded by over 630,000 Australians, provides a unique way for Kia to connect their brand with a passionate and highly-engaged audience in a socially interactive environment.”