Kellogg’s Australia Boosts Special K Brand

Kellogg’s Australia Boosts Special K Brand

Breakfast cereal just got a nourishing boost with the launch of Special K Nourish, a new cereal range.

Stacey McMaster
Posted by Stacey McMaster

Kate Harris, senior brand manager for Special K, said of the launch: “Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step. After revamping the Special K flake recipe, we wanted to create some even more nutritious options for Aussie women who we know are looking for quick, great tasting breakfast options which help them feel good about their choices and maintain a healthy lifestyle.”

Karen Martini, chef and judge on TV show My Kitchen Rules, has partnered with Special K on this latest breakfast revolution and has created six new home-cooked recipes inspired by some of the individual nourishing ingredients in Special K Nourish.

Martini said: “As a mother and a chef, I believe it’s essential to use honest, humble and healthy ingredients. Simple is often best and I’m excited that the new Special K range now includes the ancient grain quinoa – which was once worshipped by the Aztecs for its protein content – nutritious pumpkin seeds, and tasty fruit pieces. It’s important to start the day on the right foot, and the launch of Special K Nourish makes my food choices at breakfast a lot easier.”

Breakfast lovers can choose from three delicious flavours: Special K Nourish Blackcurrant, Apple & Pepita; Special K Nourish Wildberry, Raisin & Pepita; and Special K Nourish Apricot, Cranberry & Almond.

A healthy, well-balanced and sustaining breakfast is important to start the day. Research has shown that people who eat breakfast, in particular breakfast cereals, have better nutrient intakes and are more likely to meet their nutritional needs during the day.