Keep Left Appoints New CEO And Executive Director

Keep Left Appoints New CEO And Executive Director

PR and content marketing agency, Keep Left, has today announced the appointment of Gillian Yeap as CEO (right in featured image), with former CEO and founder Caroline Catterall (left in featured image) transitioning to the role of executive director.

Yeap is stepping into the role after eight years with the agency, having become a co-owner in 2015 and Keep Left’s director of strategy for the past two years.

As CEO, Yeap will oversee the running of the core PR and content production business, implement the agency’s strategic plan and nurture key client relationships alongside Keep Left’s long-standing management team.

After 15 years as CEO, Catterall’s transition to executive director will see her focus on the growth areas of the business with a particular focus on content marketing.

Yeap explained: “This move will allow us to keep the core business solid, while Caroline focuses on developing our capability in content marketing, exploring new tools and technologies and establishing relevant partnerships that will help future-proof the agency.

“The launch of our content production studio has been game-changing for the agency and for our clients, and we’re keen to continue innovating with our creative and digital services.”

With 11 years’ experience across a diverse range of sectors including property, social change, food, travel, health and technology, Yeap joined Keep Left in 2009 where her progression through the agency has seen her rising up the ranks in eight years. Since becoming a partner, a succession plan to CEO has been in place.

As part of the internal reorganisation existing team member Sarah Robertson has moved to the role of strategy and marketing manager. Keep Left has also recently appointed Brooke Stephenson as marketing coordinator and Elena Goh as finance and operations manager.

The announcement comes after a period of significant growth for Keep Left, with Catterall and Yeap achieving a 20 per cent increase in revenue since they launched the content production studio in 2016.




Please login with linkedin to comment

Insight

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]