Keep Left Appoints New CEO And Executive Director

Keep Left Appoints New CEO And Executive Director
SHARE
THIS



PR and content marketing agency, Keep Left, has today announced the appointment of Gillian Yeap as CEO (right in featured image), with former CEO and founder Caroline Catterall (left in featured image) transitioning to the role of executive director.

Yeap is stepping into the role after eight years with the agency, having become a co-owner in 2015 and Keep Left’s director of strategy for the past two years.

As CEO, Yeap will oversee the running of the core PR and content production business, implement the agency’s strategic plan and nurture key client relationships alongside Keep Left’s long-standing management team.

After 15 years as CEO, Catterall’s transition to executive director will see her focus on the growth areas of the business with a particular focus on content marketing.

Yeap explained: “This move will allow us to keep the core business solid, while Caroline focuses on developing our capability in content marketing, exploring new tools and technologies and establishing relevant partnerships that will help future-proof the agency.

“The launch of our content production studio has been game-changing for the agency and for our clients, and we’re keen to continue innovating with our creative and digital services.”

With 11 years’ experience across a diverse range of sectors including property, social change, food, travel, health and technology, Yeap joined Keep Left in 2009 where her progression through the agency has seen her rising up the ranks in eight years. Since becoming a partner, a succession plan to CEO has been in place.

As part of the internal reorganisation existing team member Sarah Robertson has moved to the role of strategy and marketing manager. Keep Left has also recently appointed Brooke Stephenson as marketing coordinator and Elena Goh as finance and operations manager.

The announcement comes after a period of significant growth for Keep Left, with Catterall and Yeap achieving a 20 per cent increase in revenue since they launched the content production studio in 2016.

Please login with linkedin to comment

Insight

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]