Why ‘Kayo Sports’ Or ‘Streamotion’ Could Be The Name Of Foxtel’s New Streaming Service

Why ‘Kayo Sports’ Or ‘Streamotion’ Could Be The Name Of Foxtel’s New Streaming Service
SHARE
THIS



With Foxtel looking to launch a sports streaming service before the end of 2018, the pay TV provider has recently been active in applying for trademarks.

It all started in August, with Foxtel lodging a trademark application with IP Australia for the name ‘Kayo Sports’, under a subsidiary called ‘Streamotion’. This company name appears to be new also, according to the Australian Securities and Investments Commission database.

Foxtel was at it again in October, lodging two separate trademark applications for the Streamotion name (which you can view here and here), as well as a number of applications around logos for Kayo Sports (see here and here) and Streamotion (see here and here)

All of these trademark applications submitted to IP Australia are still under consideration, making it difficult to determine when exactly Foxtel will launch the streaming service this year. However, judging by these trademark applications, an announcement isn’t far off.

B&T has contacted Foxtel for comment.

Foxtel’s trademark moves come after Network Ten was found to have lodged a few of its own applications with IP Australia in recent months ahead of its upfronts on Wednesday.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?