Kathryn Parsons Joins AANA RESET Line Up

Kathryn Parsons Joins AANA RESET Line Up
SHARE
THIS



The Australian Association of National Advertisers (AANA) has announced another high profile speaker – Kathryn Parsons, CEO and co-founder of UK technology start-up Decoded – for its major conference, RESET 2015.

Commenting on the latest addition to the Reset line-up, Sunita Gloster, the AANA’s CEO, said she was “thrilled” at Parsons involvement.

“Digital transformation and leadership are themes that all our members are discussing in terms of structure, operations and strategy and Kathryn will certainly add a world class perspective on this topic. RESET is designed to provide challenging content for our members, and Kathryn will inspire our marketing leaders to truly rise to the ongoing challenge of digital transformation.

‘Also, she is a passionate advocate for the involvement of women in technology and is recognised widely in Europe for leading the agenda in this space.

“Kathryn set-up Decoded in 2011 with a mission to spread ‘digital enlightenment’ by preparing and empowering businesses for an increasingly technology-driven economy. She sits on the board of the London Tech Ambassadors Group. She featured in Grazia magazine’s female ‘Brit Power List 2015’, the Sunday Times’ ‘Britain’s Top 30 Female Power List 2014’ and The Telegraph’s ‘Top Ten Britons of 2014’, to mention but a few of her accolades,” Gloster said.

Kathryn joins a global agenda of speakers at the AANA’s RESET 2015 conference, including Syl Saller, CMO Diageo plc; Bruce McColl, Global CMO Mars; Karen Blackett OBE, chief executive officer, MediaCom UK; Graham Fink, chief creative officer, Ogilvy & Mather China and Marc de Swaan Arons, chief marketing officer and executive board member, Millward Brown Vermeer.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]