PR agency Kate & Co Publicity and Events has announced six new business wins in its food, beverage and hospitality portfolio.
The new accounts are Penfolds, BEN’S Supernatural, Nudefish Poké, Trunk Bar & Restaurant, The Cliveden Bar and Dining, and tokosan.
Kate & Co has been appointed by Treasury Wine Estates to manage its guest list, influencer engagement and provide event management expertise for the Aussie launch of Penfolds’ 2017 Collection, which will be held at Adelaide’s Magill Estate in late October.
In Sydney, the agency will manage the media relations and influencer engagement for the upcoming launches of Nudefish Poké in both Greenwood and Martin Place in the CBD, the latest venture from Tom Walton of Sydney’s famed Bucket List Bondi.
In Melbourne, Kate & Co has been appointed to manage media relations and influencer engagement for the launch of South Yarra’s newest wholesome resident, BEN’S Supernatural.
For the second time in two years, Kate & Co is working with Melbourne’s Trunk Bar & Restaurant to launch its Middle Eastern-inspired menu with a dedicated media relations and influencer engagement campaign.
In addition, the agency will manage the launch of the new The Cliveden Bar and Dining at Pullman Melbourne on the Park at the end of August with a launch event and dedicated media relations and influencer engagement campaign.
Kate & Co will also be developing and implementing The Cliveden Bar and Dining’s social media strategy.
Lastly, following the successful launch of Toko Melbourne in 2015, the agency will once again be working with the Toko Group to manage media relations and launch event for the opening of tokosan.
Kate & Co co-director Kate Keane said: “Good food and wine is certainly a passion of our team. We’re delighted to be working with so many industry leaders in the hospitality space and look forward to seeing these campaigns roll out over coming months.”
The news comes after Kate & Co added four new business wins to its fashion and lifestyle portfolio in May.