JWT Amps Up Retail Offering, Hopes To Become Go-To Retail Agency

JWT Amps Up Retail Offering, Hopes To Become Go-To Retail Agency
SHARE
THIS


What best describes you?

Off the back of significant growth and the addition of several retail clients to its roster in recent times, J. Walter Thompson Melbourne has unveiled a range of initiatives that will see it placed among the most qualified retail agencies in the country.

With a client roster that now includes Chemmart Pharmacies, Drummond Golf, Radio Rentals and Harris Scarfe, managing director Michael Godwin said developing a competitive proposition to offer retailers has been a strong focus for the agency.

“As a result, we’ve built an outstanding, highly experienced team that is passionate about the sector and understands the unique needs of retail clients. Around these people, we now also offer a breadth of in-house production capabilities, including a stand-alone photographic studio, available exclusively to our clients,” he said.

In addition to the studio facility, which sits next door to the agency in Richmond, J. Walter Thompson has assembled a team of photographers, shooting art directors, stylists and production managers. It has also installed a state of the art digital asset management system that will see the agency deliver an incredibly efficient operation for its retail client base.

Overseeing this operation is Andrew Egan, who joined the agency last month as its retail operations director, having spent the previous four years as GM at Ogilvy’s Myer agency.

“The opportunity to help build an integrated operation that includes a fully equipped photographic studio doesn’t come along every day,” said Egan. “But that’s exactly what we’re doing. Through our end-to-end operation and experienced specialist team we can meet a client’s every communications need in-house, providing seamless campaign integration, delivered with great efficiency and cost effectiveness.”

Further firepower to J. Walter Thompson’s retail proposition is provided via the addition of one of Melbourne’s best credentialed and awarded creative directors Annie Price, who until recently was at the Brand Agency.

“Having best in class production capabilities is one thing, but the quality and effectiveness of the creative idea remains paramount. We needed a senior Creative to lead our team with a proven track record and genuine enthusiasm for the sector, which Annie certainly has, as demonstrated by her work for the likes of Bunnings, Forty Winks, Specsavers, Guardian and Snooze,” Godwin continued.

Price said of her appointment: “I kept hearing positive reports from former clients and colleagues about J. Walter Thompson, which gave me an inkling that exciting things were happening. I’m thrilled to be working at an agency that combines all the client management and strategic skills you’d expect from a well-established business like J. Walter Thompson, coupled with some less expected capabilities such as its in-house production offer. For me, it means a campaign platform can go to market with greater consistency from catalogue and eDM to TV and radio.”

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]