Only 29% Of Fashion Mag Cover Models Were Non-White In 2016: Diversity Report

Only 29% Of Fashion Mag Cover Models Were Non-White In 2016: Diversity Report
SHARE
THIS



The Fashion Spot’s yearly diversity report on high fashion magazines has arrived, and despite an increase of 6.2 per cent from 2015, the percentage of non-white models fronting the world’s top fashion mags sat at only 29 per cent.

The study looked at 679 cover model appearances across 48 top international fashion publications, and covered issues from race to size and age, looking in particular at the likes of Vogue and Harper’s BAZAAR.

This means 482 white models graced the covers of popular fashion glossies in 2016 versus 197 non-white.

There were also a number of magazines that featured white models exclusively (whether on purpose or not is uncertain), and these mags included Vogue Germany, Vogue Netherlands, Vogue Russia, Harper’s Bazaar US, Porter, and LOVE, which for context hasn’t featured a single non-white model in the past three years of its quarterly publication.

racecovers-830x375

Looking at the topic of plus size models, out of the year’s 679 cover model appearances, a sorry six (or 0.9 per cent) belonged to women size 12 and above.

Ashley Graham appeared on Cosmopolitan’s August cover in the US, while Adele graced the cover of Vanity Fair’s December issue and American Vogue’s March edition, and Leslie Jones and Melissa McCarthy covered ELLE’s July issue, the same month Aussie star Rebel Wilson fronted Marie Claire UK.

Interestingly, as Fusion writer Marisa Kabas pointed out, Wilson’s cover was less a celebration of her size, with her figure barely visible under sweeping hair and long sleeves. It’s also worth mentioning that Marie Claire U.K. booked no nonwhite cover models in 2016.

marie-claaire-july-2016-rebel-wilson

Transgender models were the least represented group, accounting for 0.7 per cent of all cover bookings, and with four of the five total appearances belonging to It model and Transparent star Hari Nef.

And while there’s a long way yet to go, this year saw transgender visibility in the media reach an all-time high, off the back of Caitlyn Jenner’s best-selling cover of Vanity Fair in 2015, with two magazines not included in the report featuring transgender models on the cover.

Marie Claire Spain named transgender model Andreja Pejic its Model of the Year, honouring her transition with a cover in March, and Indie glossy LADYGUNN celebrated Laverne Cox on its Fall/Winter issue.
transgendercovers-e1481512227993

In the age stakes, women aged 50 and over graced the covers of popular fashion publications 34 times in 2016, accounting for five per cent of all bookings.

Vanity Fair’s comprehensive Hollywood Issue, for which Diane Keaton, Helen Mirren, Viola Davis, Charlotte Rampling and Jane Fonda all posed, helped this issue immensely, W’s Royals cover portfolio featured the likes of Julia Louis-Dreyfus, Jodie Foster and Halle Berry. It also gave a solo cover to Barbara Streisand in December.

Older models of colour were not forgotten, either. Michelle Obama rocked the covers of T Magazine’s The Greats Issue, InStyle’s October edition and Vogue US’s final issue of the year. In addition to Vanity Fair, Viola Davis covered ELLE US February 2016 Women in TV Issue, where she appeared alongside Louis-Dreyfus, Priyanka Chopra, Taraji P. Henson and Olivia Wilde.

THE 2016 VANITY FAIR HOLLYWOOD ISSUE; IMAGE: COURTESY OF ANNIE LEIBOVITZ FOR VANITY FAIR

THE 2016 VANITY FAIR HOLLYWOOD ISSUE; IMAGE: COURTESY OF ANNIE LEIBOVITZ FOR VANITY FAIR

It’s worth noting, however, that as with a lot of transgender models on magazine covers, the minority is grouped together with majority faces. For example, older models lumped in with stacks of young faces, and transgender posing with cisgender models.

To round it out, the most in-demand models of the year according to The Fashion Spot included primarily white, young faces, with the ‘Insta-girl’ the new It Girl for 2016.

Gigi Hadid has fronted more covers than any other model, nabbing 14 credits in total over the past 12 months, including no less than eight international Vogue editions.

Top-Models-Magazine-Covers-2016-830x584

Source: The Fashion Spot

Kendall Jenner landed 10 cover appearances, making her the second most coveted cover girl of 2016, followed by Gigi’s sister Bella Hadid, who fronted nine high-profile glossies.

The remaining seven included Alicia Vikander, British beauty Edie Campbell, Dutch models Lara Stone and Rianne van Rompaey, Frederikke Sofie, Irina Shayk, and Lupita Nyong’o.

 

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]