Pocketmath Names New GM For APAC Region

Pocketmath Names New GM For APAC Region
SHARE
THIS



Mobile programmatic ad company Pocketmath has appointed Jono Smith as general manager for the expanded region of Japan, Asia Pacific, Australia and New Zealand.

Based in Melbourne, Smith will be responsible for strategic growth, revenue and team development across the region.

Pocketmath is one of the first and leading mobile advertising platforms for buying media across apps, games and mobile websites in real time. Its 100 percent self-serve demand-side platform (DSP) provides immediate access to the ad exchanges which manage the world’s supply of mobile real-time bidding (RTB) inventory. In Australia, Pocketmath works with a broad spread of clients including trading desks, banking, retail and telecommunications brands.

Speaking on his appointment Smith said: “We all recognise the role of connected devices in our lives and with many publishers now seeing well over 50 per cent of their traffic coming from mobile, and brands dramatically increasing the mobile investment, marketers and media agencies are facing significant challenges to differentiate their brand efforts.

“My focus will be on collaborating with both marketers and agencies throughout the region to help them achieve their marketing goals through mobile, supporting those that are pushing ahead with innovative and creative executions while also encouraging others who need assistance to deploy mobile campaigns.”

Smith has 19 years experience in the advertising industry spanning online and outdoors. He joined Pocketmath in September 2015 from Amobee, where he was national sales director.  Smith has previously worked with News Digital Media, Yahoo7 and ninemsn.

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine