GumGum, the inventor of in-image advertising and leading digital marketing platform for the visual web, has launched its Australian operations and appointed Jon Stubley as vice president of ANZ sales.
Stubley brings over 20 years’ leadership experience to GumGum, most recently as the inaugural commercial director Australia at Pandora Media, where he was responsible for building the sales and commercial operations team.
Previously, he served as head of direct sales with Macquarie Radio Network and as general sales manager with the Australian Radio Network.
Based in Sydney, Stubley will be responsible for GumGum’s strategic growth, revenue and team development within Australian and New Zealand.
He will focus his immediate attention on building a sales and clients team to support the strong local demand from agencies and brands for in-image advertising opportunities.
Commenting on his appointment, Stubley said: “I’m delighted to be leading the ANZ charge for a company that is redefining the effectiveness of digital advertising in a visual world.
“GumGum’s image-recognition technology and bespoke ad units are second to none and are already driving fantastic metrics for internationally recognised brands.
“I’m looking forward to working with brands locally to harness the many opportunities the exponential growth of the visual web offers.”
The company has also announced Bauer’s Xcel Media, Bauer Media’s digital division, as its foundation publisher partner in Australia.
The partnership with Bauer Xcel Media will see GumGum’s advertising solutions made available across Bauer’s To Love digital women’s network, Beauty Heaven and broader digital properties including WhichCar and Wheelsmag.com.au.
Peter Manten, Bauer Xcel Media’s digital commercial director, said: “The power of GumGum’s contextual placement will deliver higher viewability, engagement; and as proved by the success of the product in the US, a lift in brand metrics.
“I look forward to rolling out the opportunity to clients over the coming weeks across Bauer’s premium editorial content.”
GumGum’s technology unlocks the value of connected images, and delivers highly visible and engaging campaigns for marketers.
Powered by its core image recognition technology, GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media.
Internationally, GumGum works with leading brands including leading brands including Disney, BMW, Toyota, Loreal, McDonald’s, Sony, Adidas and Mastercard.