IPG Mediabrands’ socially-led marketing agency Society is continuing to expand its management team with the appointment of Johan Micheelsen as head of planning across the Sydney, Brisbane and Perth agencies. His appointment follows the arrival of Alex Erasmus as general manager of Society Sydney in August.
Micheelsen will be based in Sydney and will lead Society’s paid media planning across three offices. He has extensive digital media experience, starting in e-commerce 10 years ago. He developed his career as a search planner, becoming head of search for Mindshare in Denmark and then progressing through Group M to become head of the agency’s programmatic trading desk. He then moved to Australia and has most recently been a digital account director with OMD.
“Johan will be the primary point of escalation for our rapidly growing social planning team,” said Society Australia managing director Simone Blakers. “Our national staff is now well in excess of 40 people and it is important for us to have the best available talent to drive our skills development to benefit all clients.”
Blakers said Society was focusing on core social-media skill sets in strategy, content, native media and in traditional and online media.
Prior to joining Society in August as general manager for the Sydney office, Alex Erasmus was content strategist for Bauer Media in Sydney. He led the build-up of Bauer’s native offering as well as strategy for commercial content campaigns across flagship brands including Australian Women’s Weekly, Gourmet Traveller and Cosmopolitan.