Joanne Liddell has been announced as head of content and social at PHD encompassing responsibility for PHD’s content and partnerships, social, and diverse capabilities nationally.
Liddell brings with her a wealth of both agency and client experience, including over six years within the Omnicom network, where she worked her way up to head of Fuse Sydney at OMD. For the last five years, Liddell has been working in a variety of senior roles across creative, content and event agencies.
Sitting on PHD’s leadership team, Liddell will report into Lucy Formosa Morgan, chief investment officer.
Additionally, Christian Heath has been promoted to content and partnerships director. Heath will report directly into Liddell working on key accounts such as VWG, Unilever and HP.
With the growth of PHD’s Melbourne office, PHD Content will be expanding their on-ground resource in Melbourne. This will see current Unilever planning manager, Jack Monro, relocate to Melbourne where he will be taking on the role of senior content and partnerships manager.
Liddell said: “I am extremely excited to be joining such an energetic and driven team who have delivered such high caliber award-winning work this year. We will continue to push boundaries and challenge the status quo.”
Lucy Formosa Morgan added: “We are thrilled to have Jo join the PHD team, her record of driving innovative work and strong leadership style will see the team move from strength to strength and I am confident we will see consistent smart and strategic work coming from the team.”