Former MD Of Rocket Fuel Appointed CEO Of HuffPost Australia

Former MD Of Rocket Fuel Appointed CEO Of HuffPost Australia
SHARE
THIS



HuffPost Australia, a joint venture between The Huffington Post and Fairfax Media, has appointed experienced digital advertising executive, JJ Eastwood, as chief executive officer.

Eastwood, currently managing director of programmatic platform Rocket Fuel in Australia and New Zealand, will transition into the role as incumbent Chris Janz takes up a newly-created position at Fairfax Media as Director, Publishing Innovation.

Prior to joining Rocket Fuel when it launched locally in 2014, Eastwood transformed eBay Australia to make it one of the country’s preeminent programmatic publishers. At eBay he held roles including eBay Advertising’s General Manager in Australia and New Zealand, and head of advertising and commercial partnerships in Australia.

Prior to that, Eastwood was specialist sales director at Mi9/ninemsn, and held senior sales and business development roles at Fairfax Digital and News Corporation in Australia.

John Jo Eastwood, at Rocket Fuel London HQ on Friday, Sept. 11, 2015 in London, England. (Photo by [Mark Allan/Invision forRocket Fuel/AP Images)

John Jo Eastwood, at Rocket Fuel London HQ on Friday, Sept. 11, 2015 in London, England. (Photo by [Mark Allan/Invision forRocket Fuel/AP Images)

The Huffington Post’s CEO, Jared Grusd, said: “JJ is an immensely talented sales leader and is perfectly suited to take HuffPost Australia to the next stage. He will use his strong commercial acumen and industry expertise to build on the terrific work done by Chris and the team since launching HuffPost Australia in August 2015.

“Chris was a pivotal force in establishing HuffPost Australia and we’re delighted he will stay involved as part of a newly-formed local Management Board, who together with JJ and local Editor-In-Chief, Tory Maguire, will guide our exciting plans for the brand’s continued growth in Australasia.”

Eastwood said: “I have a great respect for The Huffington Post brand and admire how they’ve established themselves in Australia over the last 12 months, delivering engaging content in a way that has created authentic connections with their audiences. I’m very optimistic about the future of digital media and look forward to working with the talented team at The Huffington Post.”

HuffPost Australia’s local Management Board will also include Fairfax Media’s Group Director of Digital Ventures, Guy Reypert, and CEO of digital publisher Allure Media, Jason Scott. Allure Media is a wholly-owned subsidiary business of Fairfax.

Reypert said: “True to form, Chris has delivered in quickly establishing HuffPost Australia as a powerful digital brand underpinned by a strong bench of editorial talent. Chris will stay involved with HuffPost Australia while taking on a new challenge leading digital product development work and driving publishing innovation at Fairfax.

“We’re confident that JJ with his proven track record of building high performance commercial teams will continue the success achieved to date and take HuffPost Australia to even greater heights.

Please login with linkedin to comment

carlsberg Interior

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]