JCDecaux Unveils New Telstra Digital Payphone Kiosks In Perth

SHARE
THIS



Outdoor media giant JCDecaux has unveiled the first of its new-generation, fully digitised Telstra payphone kiosks in 12 high pedestrian locations in Perth’s CBD.

Developed by the JCDecaux Media Lab in Paris in consultation with Telstra, the unique digital kiosks will provide next-level public access and connectivity capabilities to Telstra customers and advertisers alike.

The 12 digital kiosks feature a range of local community services, each kiosk is WiFi-enabled, with USB charge docks and mobile integration hubs, plus Telstra touchscreens, with partners such as Perth City Council to display local information for the community.

The payphone digital kiosks will also feature state-of-the-art, 72-inch digital advertising panels with the screens showcasing six ad partners.

With wide-scale phased future roll-out plans, JCDecaux’s Telstra contract is set to become Australia’s largest national digital out-of-home contract, with more than 1,800 digital kiosks proposed across Australia’s five capital cities, starting in Perth, and rolling out over the next two years.

The new kiosks come after JCDecaux recently announced a partnership with Telstra to reinvent its national payphone network.

JCDecaux national sales director Oliver Newton said: “The new-generation Telstra digital kiosks are located in the malls and high pedestrian areas of Perth’s CBD, providing advertisers with a very powerful digital solution in the heart of the city.

“Built for today and primed for the future, we will be introducing a brand new format across Australia with unprecedented scale – a network that we believe will become the most sophisticated digital out-of-home ecosystem in Australia.”

The roll-out of Telstra kiosks will follow on in the New Year across Melbourne’s CBD.

Please login with linkedin to comment

JCDecaux Telstra

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]