Jay-Z’s Tidal Music Service Is Already A Puddle of Water

Jay-Z’s Tidal Music Service Is Already A Puddle of Water
SHARE
THIS



When Tidal was launched in late March it was called the next big thing in music streaming. But it seems the music site has flopped and what’s worse- it’s made free services like spotify and pandora more popular.

Tidal put all of its chips into one basket: whinging that other streaming music services pay nothing to the musicians, but Tidal will make sure that more money goes to the artists. Unfortunately, this royally backfired for Tidal. Because there is nothing worse then a bunch of rich musicians complaining that they don’t get enough money!

The tidal wave of backlash is evident in the numbers reported by BGR: Tidal only briefly cracked the US iPhone top 20 download chart, and now it’s flunked out of the Top 700 chart.

Not only has it failed to appeal to US audience, Tidal’s campaign against free streaming sites has caused free music streaming apps to surge back into the iPhone top 20 revenue chart: Pandora and Spotify occupy No. 3 and No. 4 respectively.

https://www.youtube.com/watch?v=ISRoAgmAVjI

Tidal, originally owned by a Swedish company Aspiro, was purchased by Jay-Z in January for an estimated $US 56 million (AUD $73 million).  The draw card was that Tidal has “window” rights to new releases of musicians latest tunes including Beyonce, Madonna, Daft Punk, Deadmau5, Arcade Fire and Calvin Harris. This would mean Tidal users would have first access to music before any other streaming site. The website also offers exclusive music from artists, including studio sessions and b-sides.

“Throughout history, every movement began with a few individuals banding together with a shared vision – a vision to change the status quo,” Jay-Z said during the press announcement. Which is true, but the movement is usually started by people who don’t own yachts and have millions of dollars.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]