NewsLifeMedia has announced that Jamila Rizvi has joined the business in a dual role contributing to Australia’s number one digital news website news.com.au and number one parenting website Kidspot.com.au.
With a wealth of editorial and commercial experience, Rizvi has firmly established herself as a voice of young Australian women online, injecting her own special brand of humour, irreverence and authenticity into public debate.
In her new role starting immediately, as a regular columnist for news.com.au Rizvi will provide her unique insight and voice to analyse the news stories everyone is talking about that week, from politics to lifestyle and big world events. For Kidspot.com.au Rizvi will deliver stories and information to parents that will engage and evolve the audience.
NewsLifeMedia’s chief digital officer Julian Delany said: “Jamila is one of the best in her field and we’re really excited to have her contributing to the news.com.au and Kidspot.com.au content offering. Her view of the world provides excellent commentary for the news.com.au audience; and as we continue to evolve the Kidspot.com.au brand with a fresh new content strategy, Jamila’s appointment is another step forward in speaking with new mums and driving the conversation and agenda for women across the country.
“Being a new mum herself Jamila understands what women are thinking and feeling at this life stage and what issues and topics are most important to them, and through her quality content I have no doubt she will further engage conversations with our audience. Jamila has a strong track record of delivering video and audio content and finding solutions for clients that connect with consumers which is also a big focus for us at this time. We’re delighted to have attracted someone of her calibre to contribute to our sites and expand our offering.”
Rizvi said: “It’s such a thrill to be joining NewsLifeMedia. I feel very privileged to have been given the opportunity to write about the many diverse topics I’m passionate about – everything from politics to parenting. I look forward to driving debate and contributing a fresh voice to the public discussion with brands that reach such a massive audience each and every day.”
An accomplished host, interviewer and commentator Rizvi regularly appears on The Project, The Drum and ABC News Breakfast. She has also appeared on Q&A, Studio 10, Today Extra, The Today Show, 7.30, A Current Affair and The Morning Show. She was most recently editor-at-large for the Mamamia women’s network of websites. Prior to entering the media, Rizvi worked in politics having advised at the highest levels, she has extensive experience in policy areas including women, media, child care, employment and youth.
News.com.au is Australia’s leading digital news website with a unique audience of 5.463 million* people. Kidspot.com.au has a unique audience of 2.2million* people, connecting with more Aussie mums than any other site in the country.
*Source: Nielsen Digital Ratings Monthly, June 2016